Big sellers take collective action to unlock the code for sales growth during the peak season!

On the afternoon of December 8 , the Shenzhen stop of the Top Sellers Private Salon hosted by Enen.com came to a successful conclusion. This salon brought together many industry leaders who have been deeply involved in the overseas market and hundreds of industry sellers to explore e-commerce marketing models and help sellers leverage business growth during the peak season .

Regarding the current marketing dilemma, Chen Junxin, deputy business director of the overseas e-commerce division of EasyPoint, said that due to the weakening of traffic dividends in the post-epidemic era, difficulties in channel resource allocation , creative material production , and weak quality of population conversion have become the major pain points of current marketing.

Based on this, Chen Junxin believes that in order to break this dilemma, sellers need to start a new marketing model, that is, focusing on "product, effect and sales synergy". Under this new model, three major guidelines must be followed: content production mechanism , sales conversion mechanism , and communication and distribution mechanism.

Among them , the sellers are most interested in the sales conversion mechanism. How to maximize revenue through marketing? In this regard, Chen Junxin said that it is necessary to establish a timely and thorough sales mechanism.

As the time it takes for consumers to “ seek the product → desire to buy → desire to buy cools down ” is getting shorter and shorter, it is necessary to distribute information well in a short period of time while coordinating the establishment of multiple sales entrances to achieve immediate conversion .

During the roundtable session, the host, Yu Linlin, Marketing Director of Yiguo Technology, mainly discussed the current dilemma of cross-border marketing with industry leaders, including the above-mentioned Chen Junxin, Bevin, the head of Manman Cross-border TikTok, and Ouyang Jingjing, Operations Director of Chongqing Sanmai Technology Co., Ltd.

Ouyang Jingjing believes that the marketing channels for products of different routes are different. If you want to go the brand route or pursue high customer orders , you will pay special attention to product effect . In her opinion, if the product has a high customer unit price , you should appropriately increase the total advertising budget . Regardless of the effect , the initial investment is very important . If the material is good enough, marketing will bring more sales conversions for the hit product .

Regarding the host's questions about operations , rapid creation of hot products , and repurchase rates , Bevin believes that there is a simple idea for product selection, which is to make products with high CPC and low customer unit price . As long as the traffic of such products is maintained, the conversion effect is also good . As far as live broadcasting is concerned, if the popularity increases, then short videos showing product promotion will also bring good conversion rates.

When faced with some new traffic platforms , how should we evaluate and use them ? How to combine existing traffic or existing resources for marketing and conversion ? In this regard, Ouyang Jingjing said that it is difficult to attract traffic from independent sites , but it is not impossible. First of all, we should pay attention to the traffic outlet, and secondly , we should evaluate the overall value of the product itself .

Recently, after the announcement of the gradual release of the epidemic, foreign trade groups from various provinces and cities have formed teams to charter flights abroad to grab orders. The sellers participating in this salon believe that this is an optimistic market signal, and the cross-border e-commerce business will also show an upward growth trend next year . Although the year-end peak season in markets such as Europe and the United States this year is a bit cold, overall, the sales in November are still higher than other months this year.

For cross-border sellers, although the cold winter continues, they still have to consider how to attract traffic, maintain traffic, make good use of traffic, carry out large-scale promotion marketing , firmly grasp the traffic dividend, and increase product sales and profits. This is a long-term problem.

Seller

Peak Season