What is Temu? Temu Review, Features

Temu is a cross-border e-commerce platform under Pinduoduo. The platform's first stop is aimed at the North American market. It allows small and medium-sized merchants to sell products to users through the website and provides 15 different categories of products, ranging from fashion to office supplies.

About Temu

• Temu was launched in the United States on September 1, 2022. The App Store application details page shows that it means "Team Up, Price Down", which is similar to the meaning of the domestic name Pinduoduo, that is, the more people buy, the lower the price.

• Compared with the domestic version of Pinduoduo, Temu's page style is simpler and the product images are of higher quality. In addition to the English word TEMU, the orange logo also features patterns of skirts, toy horses, high heels and luggage, which are consistent with Temu's current main product categories.

• Click to enter Temu, and you can see that Pinduoduo's product categories mainly include home gardening, pet supplies, women's clothing, children's clothing, men's clothing, shoes and bags, underwear, electronic products, beauty, sports and other categories.

Temu Recruitment Products

The commodities for exhibition include: clothing and shoes, luggage and accessories, jewelry, maternal and child products, children's clothing and toys, sports and outdoor activities, 3C digital products, small household appliances, mobile phones and accessories, auto parts and motorcycles, office supplies, pet supplies, household goods, musical instruments, and industrial tools.

Seller qualification requirements

1. Application Materials for Mainland Entities

Corporate Store-Regular Store

1. Business license: a business license that combines three certificates into one; ensure that the company applying for entry is not on the "List of Abnormal Operations" and that the goods sold are within its business scope; the time remaining before the expiration date should be greater than 3 months; the certificate must be clear and the picture should not be upside down.

2. ID card: Legal person’s ID card; the expiration date should be greater than 1 month; the document should be clear and the picture should not be upside down.

3. Real-name authentication: The legal person himself shall conduct real-name authentication.

4. Pictures and prices of products you plan to sell on the platform (fill in at least one)

5. Store links and screenshots of product sales on other cooperative platforms (optional). Product screenshots must include sales volume.

Personal Store

1. Business license: Business license for individual industrial and commercial households (whether the three certificates are combined into one is supported); ensure that the company applying for admission is not on the "Abnormal Operation List" and the goods sold are within its business scope; the time left before the expiration date should be greater than 3 months; the certificate must be clear and the picture should not be upside down.

2. ID card: Business operator’s ID card; the expiration date should be greater than 1 month; the document should be clear and the picture should not be upside down.

3. Real-name authentication: The operator himself shall conduct real-name authentication.

4. Pictures and prices of products you plan to sell on the platform (fill in at least one)

5. Store links and screenshots of product sales on other cooperative platforms (optional). Product screenshots must include sales volume.

2. Application Materials for Hong Kong Entities

Hong Kong Main Body-Ordinary Store

1. Enterprise information: Company registration certificate; Business registration certificate, valid for more than 1 month.

2. Company director information: Mainland ID card/Hong Kong ID card/Hong Kong and Macao Residents Traveling to the Mainland ID card/passport, valid for more than 1 month, list of directors.

3. Information of the principal manager (must be a mainland Chinese ID): Mainland Chinese ID card, valid for more than 1 month.

Bank card requirements

• For sellers who have settled in a corporate store, only corporate bank cards with the same account name as the settled entity can be bound. Personal cards and personal cards of corporate legal persons are not supported.

• Sellers who have registered as individual stores can bind personal bank cards with the same name as the business license operator.

Naming standards for various Temu stores

1. English name is required

2. The store names of non-flagship stores shall not use "official" or other words with similar meanings.

3. The store name must not contain telephone number, email address, website, QR code, instant messaging tool or other contact information (such as QQ number, WeChat account, etc.).

4. The store name shall not contain any of the following contents:

• Infringement of the legal rights of others;

• Exaggerated publicity that may mislead the public;

• The name of a foreign country or region;

• Name of the international organization;

• Politically sensitive information, including but not limited to the names of national leaders, political parties, and party, government, and military agencies;

• Contains feudal cultural dregs, has negative political influence, or violates ethnic minority customs and is discriminatory;

• It has nothing to do with the business entity and contains information about other e-commerce platforms besides Pinduoduo;

• Other violations of laws, regulations or social customs.

5. The store logo cannot contain Chinese characters and cannot infringe copyright. The store name and logo will be displayed on the front end.