Traffic explosion! Sellers' products sold over 50,000 units

The peak season in 2021 is really "booming", what did they do right?

For consumers, every holiday is worth a shopping spree! For cross-border sellers, every holiday is a good day to boost sales! The "Double 11" shopping carnival ended perfectly, and domestic products took advantage of the cross-border e-commerce boom and became the "hot commodity" of overseas consumers...

"We witnessed the day with the highest traffic in three months." After a cross-border seller received a crazy surge in orders, he had to prepare non-stop for the next top traffic.

Traffic exploded, these products are popular in Southeast Asia

In the "Double 11" promotion that just ended successfully , the enthusiasm of overseas consumers once again broke the sales record of cross-border sellers. The editor learned that during the Shopee 11.11 promotion, a total of more than 2 billion items were sold, and home life, fashion accessories, 3C electronics and beauty care became the most popular domestic product categories. Many Shopee sellers took advantage of the traffic dividend and sales increased gratifyingly. Let's follow the editor to learn more about the highlights of these four hot-selling categories during the 11.11 promotion.

Home life category: Sellers' products sold over 50,000 orders. Shopee data shows that Xiamen Haijiyi, with its accurate insight into market trends, has made a high-quality and low-priced paper towel into a long-lasting hot-selling single product, with over 50,000 orders sold on the 11.11 promotion day. In addition to the hot sales of daily household items, Southeast Asian consumers have also begun to buy "black technology" products from China. The number of orders for smart home appliance brand iLife increased 65 times on the day of the promotion.

The following are the hot-selling and dark horse products in the home living category :

LED light strips, INS style floor mats, stainless steel flower stands, mobile phone/remote control wall mounts, decorative artificial flowers, wardrobe sachets, induction night lights, and egg yolk separators.

Fashion accessories: Shark clips and other 4 star items have unlimited "money" prospects. In the current era of "keeping up with the fashion", fashion accessories are also widely sought after. It is reported that in this year's 11.11 promotion, Yiwu Zhenshang Jewelry used simple European and American style accessories as a breakthrough point, which not only won the favor of a large number of Vietnamese consumers, but also achieved a great achievement of increasing the number of promotion orders on the entire site to three times that of the same period last year.

Here are the best-selling products in the fashion accessories category:

Radiation protection glasses, shark clip, adjustable mask lanyard, triangular headscarf.

3C electronics category: Traditional advantage categories continue to see explosive sales. As traditional advantage categories, domestic mobile phones and accessories effectively supplement the demand for digital products among Southeast Asian consumers. During the 11.11 promotion, realme launched a new cross-border store, and the sales of its exclusive new products on 11.11 exceeded 10,000; POCO exclusively launched the POCO M4 Pro 5G on Shopee, driving the brand's total sales to exceed 10 million US dollars, ranking first in Southeast Asia.

The following are the hot-selling products in the 3C electronics category:

True wireless sports Bluetooth headset, data cable storage strap, airbag mobile phone holder, data cable protector, stylus, lens protector, subwoofer Bluetooth speaker, portable multi-function mobile phone holder.

Beauty and skincare category: Perfect Diary topped the sales list. With the development of domestic beauty products, various high-quality and distinctive products have enriched the choices of Southeast Asian consumers. Chinese beauty representatives Perfect Diary and F-Luer have cultivated localization strategies in accordance with local conditions, and both topped the 11.11 Southeast Asian makeup category list.

The veteran seller Youkeshu has also set its sights on Shopee in Southeast Asia !

It is reported that during this year's 11.11 promotion, a large number of new users flocked to Shopee, bringing more vigorous online shopping demand. At the same time, many Chinese merchants took advantage of the opportunity to join Shopee, enriching the supply side with high-quality and low-priced goods. As a well-known "star" platform in Southeast Asia, Shopee has also attracted a group of old cross-border players to make arrangements, and Youkeshu is one of them.

Cross-border e-commerce giant Youkeshu said that in order to stabilize operations and improve performance, the company is working hard to explore more diversified sales channels and target markets. In the future, it will rely on platforms such as Shopee to focus on developing emerging market businesses in Latin America and Southeast Asia to comprehensively enhance the company's overall competitiveness.

This move is one of Youkeshu’s proactive self-rescue measures after it was caught in a massive wave of account bans.

In addition to established big sellers, more and more small and medium-sized sellers are also preparing for danger in times of peace, starting to deploy on multiple platforms and markets, practicing the "multi-leg parallel" strategy. The rapidly growing Southeast Asian market and Shopee, which has firmly established itself as the largest platform in Southeast Asia, have attracted many sellers.

How popular is the online economy in Southeast Asia: 80% of users have made at least one online purchase!

Southeast Asia has surpassed Europe and the United States to become China's largest trading partner, and its online economic prospects are immeasurable.

According to the latest survey report by Google and Bain & Company, more than 75% of the population in major Southeast Asian markets have access to the Internet, and most of them have shopped online at least once. It is estimated that in 2021, the gross merchandise value (GMV) of Southeast Asia's Internet industry may reach US$174 billion, a year-on-year increase of 49%, among which e-commerce remains the core driving force for economic growth.

It is worth noting that as many as 40 million Southeast Asians went online for the first time this year. Currently, there are more than 440 million Internet users in Southeast Asia, of which 80% have made at least one online purchase.

The increasingly active online shopping behavior has given rise to diversified product demands. Backed by a strong supply chain advantage, Chinese merchants have won the favor of Southeast Asian consumers with their complete range of products with good quality and reasonable prices. In addition, Southeast Asia has many similarities with China in terms of climate, cultural customs, etc., which also provides many opportunities for overseas sellers to "explode orders".

Jihong Shares, a cross-border leader that has been deeply engaged in the Southeast Asian market, has seen its total cross-border e-commerce business orders increase by about 50% during the period when the epidemic has accelerated the development of the online economy in Southeast Asia .

The annual promotion season is a key node for cross-border sellers to "explode orders". According to data from Meltwater, the shopping carnival is very popular among Southeast Asian consumers, and more than 500,000 discussions in 2021 were about this topic. Shopee, which has firmly established its position as the leading e-commerce company in Southeast Asia, once again delivered a perfect answer in the just-concluded 11.11 promotion, becoming the focus of consumers' shopping sprees during the peak season. In the upcoming 12.12 year-end promotion, it is bound to detonate traffic again and start a more prosperous traffic festival.

It is reported that in addition to being the top e-commerce platform in Southeast Asia, Shopee is also actively helping sellers enter the Latin American market, enriching local consumer choices with more domestic products. According to the latest data from App Annie, in Q3 2021, Shopee ranked first in total downloads and total user usage time among Brazilian shopping apps. At the same time, among global shopping apps, Shopee ranks first in total user usage time on the Google Play Store, making it the preferred platform for Chinese sellers to go overseas and expand their international influence.

If you want to join Shopee and share in the 12.12 year-end shopping extravaganza, but have 3 questions in a row: What is the process of joining Shopee?

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