Ramadan trees become the new favorite of UAE festivals

Ramadan trees become the new favorite of UAE festivals

According to the Islamic calendar, Ramadan in 2022 is expected to be from April 2 to May 1.

 

Ramadan is one of the most important times of the year for consumers in the UAE . AdColony partnered with independent research company GlobalWebIndex to investigate the shopping behavior of UAE consumers during Ramadan. Of the respondents, 56% were male, 44% were female, and 46% were between the ages of 16 and 34.

 

The survey showed that 30% of consumers surveyed said they would shop between 12pm and 6pm. 77% of respondents said they would use smartphones to shop during Ramadan, while 67% said they would shop on apps. 47% of respondents said they would shop after Eid.

 

In addition, 54% of respondents said that the ads they see on their smartphones have a huge impact on their purchasing decisions. Among them, 67% want to see food ads, followed by clothing at 53% and home products at 44%, ranking in the top three.

 

Women's spending on cosmetics during Ramadan continues to increase, and the most purchased cosmetics are perfumes, accounting for 42%, skin care products, accounting for 35%; and hair care, accounting for 34%.

 

In addition to these conventional products, Ramadan trees have also been favored by consumers in recent years. Ramadan trees originated in the United States. In 2018, Samar Baydoun Bazzi, a resident of Michigan, wanted to create a special holiday experience for his daughter at home, so he wanted to decorate a crescent-shaped tree like a Christmas tree. Ramadan trees should have entered the UAE in 2020, and many sellers are already selling this tree.

 


It turns out that the Ramadan tree is very popular. According to interviews with local media, many families said that the UAE is a very diverse country, and Christmas trees are everywhere on the streets during Christmas. Many children from Muslim families want a Christmas tree very much, but because of religious differences, parents will not decorate the tree at home. The crescent-shaped Ramadan tree satisfies the children's wishes, and parents will also explain the meaning of the crescent to the children so that they can feel the spirit of Ramadan.

Ramadan

United Arab Emirates

<<:  Starting from March 29, Shopee's cross-border seller customer service system will be migrated from the old system to the new system

>>:  Amazon shares rose 1.7%, recovering year-to-date losses

Recommend

What is Byzo? Byzo Review, Features

<span data-docs-delta="[[20,{"gallery"...

What is Alza.cz? Alza.cz Review, Features

Founded in 1994, Alza.cz is the largest 3C electr...

Anker sold 2.4 billion in three months and made a net profit of 200 million!

Following the release of last year’s annual repor...

What is Dish The Fish? Dish The Fish Review, Features

Dish The Fish is a company that specializes in sel...

What is Voyager? Voyager Review, Features

Voyager Innovations is the digital financial servi...

SHEIN tops the global mobile fast fashion list, beating foreign brands

On June 24, the cross-border e-commerce giant SHE...

Shopify expands Pinterest social commerce channel to 27 new markets

According to foreign media reports, Shopify recen...

Orders have dropped by half, are Americans going to have another holiday?

Entering July, the second half of the year is her...

What is OMOTON? OMOTON Review, Features

OMOTON is a brand that specializes in selling mob...

What can I do if I leave Shenzhen and stop working for Amazon when I am over 30?

The contradiction of Shenzhen cross-border seller...

What is Bancomat Pay? Bancomat Pay Review, Features

Bancomat Pay is the new digital payment service l...

What is Payssion? Payssion Review, Features

Founded on January 15, 2013, Payssion is a leading...

What is Samsung Card? Samsung Card Review, Features

Samsung Card is a South Korean credit card compan...

What is Siheng Network? Siheng Network Review, Features

Founded in 2006, Siheng Network is a technology c...