The work-from-home trend in Germany may continue until May, and this type of product is about to explode in sales!

Home office equipment may become a new business opportunity

Take Germany for example. On January 19, local time , German Chancellor Angela Merkel announced that the current "lockdown" measures will be extended to February 14, and people are required to wear medical masks when riding and shopping. At the same time, employers are required to create conditions for employees to work from home as much as possible in the future.

On January 27, Germany's "Work from Home Law" officially came into effect, and the law is tentatively valid until March 15, 2021.

As soon as the "Work from Home Law" was finalized, many labor lawyers gave their interpretations.

For example, if an employer requires employees to work from home, the employer must provide employees with appropriate furniture, such as desks and chairs.

In addition, employees have the right to ask their employer to provide them with a laptop for work use and pay for additional Internet access.

In this "Work from Home Law", many sellers have also seen new business opportunities - if company employees all work from home, they will need a large amount of office equipment.

In addition, friends in Germany have already reported that Germany has forced companies to require at least 40% of their employees to work from home, and this wave of working from home may continue until May.

This friend also said that many office products need to be purchased again, such as computer chairs, computer desks, monitors, printers , etc. Chinese sellers can pay more attention to the policies in Europe and consider which types of products to promote.

Amazon supports half of German e-commerce

In 2020, Germany’s total e-commerce merchandise revenue increased by 14.6% year-on-year to €83.3 billion (US$101 billion).

In the first quarter of 2020, German e-commerce transaction volume stagnated, but the growth rate was still 3.3 percentage points higher than the average growth rate in the previous three years . About one in eight German households purchased household daily necessities online.

However, after the "Work from Home Law" comes into effect, the needs of these German families should not only be on household goods.

There are also data showing that Amazon's market share in German e-commerce in 2020 increased by 5 percentage points year-on-year to 53%, accounting for about half of the entire German e-commerce market share.

It can be seen that Amazon supports half of Germany's e-commerce, and the epidemic is a huge driving force for the development of this wave of e-commerce.

As of February 3rd local time , Germany had 12,521 new confirmed cases of COVID-19, with a total of 2,252,489 confirmed cases, 826 new deaths, and a total of 60,212 deaths.

Germany is an important site for Amazon, and Chinese sellers play an important role in it.

As long as the epidemic continues, the e-commerce boom may continue to be hot, and sellers must always pay attention to local policies and seize this wave of business opportunities.

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Cross-border e-commerce market

Germany