Shenzhen sellers create hot products! Top the BSR charts in multiple categories on Amazon

In recent years, the popularity of 3C products has also driven the sales of 3C accessories, and this category has unleashed huge market potential.

It is understood that the global 3C digital accessories market size has reached US$1,028 billion in 2023, and the market size has been growing continuously.

With the promising prospects for 3C accessories products, many domestic companies are relying on their product strength to penetrate into overseas markets and are experiencing rapid development.

Lamicall brand products created by Shenzhen sellers have become very popular on the Amazon platform, with annual sales of over 500 million, ranking first in many categories.

How did Lamicall products become the number one in the Amazon category?

Lamicall's parent company, Shenzhen Lamicool Technology Co., Ltd., was established in 2016. Its predecessor, Tianmaren Technology, was established in 2011. The company focuses on the design, development and sales of intelligent ergonomic products.

In 2014, the Lamicall brand was officially established.

Lamicall's products include desktop/floor-standing/portable stands for mobile phones, laptops, tablets, smart watches, etc., as well as sports stands for cycling, car-mounted, running, fitness, outdoor, etc., as well as storage, charging, decorative 3C accessories, etc. These products can be used in a variety of life scenarios, including business office, indoor leisure, gaming and entertainment, outdoor cycling, etc.

Lamicall's business started from offline B2B, and its main sales channels are currently domestic and foreign e-commerce platforms such as Amazon, Tmall, and JD.com. The brand continues to deepen its presence in the field of mobile phone accessories, occupying a leading market share in the industry, with products sold to more than 100 countries and regions around the world, and an average annual shipment volume of more than 5 million pieces.

Many of Lamicall's products have consistently topped the sales charts in the same category on Amazon, with annual sales exceeding 500 million yuan.

Searching for Lamicall on Amazon , you can find that the brand's products are quite eye-catching. Among the top ten in multiple categories, more than half of the products belong to Lamicall. Not only that, Lamicall's products also rank first in multiple small categories such as "tablet stands" and "Tablet mounts".

We have to mention Lamicall’s hit product – the cycling phone holder.

Amazon's front desk shows that Lamicall's cycling phone holder products are firmly ranked TOP1 in the Best Sellers list in multiple categories, and some cycling phone holders also have Amazon Choice and Overall Pick logos. Since it was launched in March 2020, the product has been widely welcomed by consumers.

How did Lamicall perceive business opportunities and create the popular cycling phone holder product?

At first, Lamicall's main products were mobile phone and tablet holders, and it did not expand into outdoor cycling mobile phone holders.

However , after 2020, the demand for outdoor cycling continued to rise, and a cycling craze broke out at home and abroad. Lamicall seized this business opportunity at the time and launched a cycling mobile phone holder product.

Lamicall's cycling phone holder is designed with four protective corners to protect the phone from being affected during exercise. The phone holder compartment can lock and release the phone in 1 second. During use, the phone holder will not block the camera, ensuring that the user's video shooting during cycling is not affected.

Compared with other similar products, Lamicall's cycling phone holder is lighter, more flexible and safer to use. Therefore, the product has been widely welcomed by consumers since its launch.

This market decision brought new growth opportunities to the company, allowing Lamicall to successfully enter the E-bike market and create a hit cycling phone holder, with monthly sales exceeding 20,000 at its peak and a product rating of 4.6. At the same time, the brand effect of the hit also boosted the sales of some previously poorly-sold products.

At present, the cycling mobile phone holder has become one of Lamicall's main products. It also drives the company's performance to grow rapidly. Currently, Lamicall's annual sales have exceeded 500 million.

Many companies seized the consumption trend and created popular products!

Like Lamicall, there are many other brands that have seized the E-bike consumption trend, such as BriskMore and Quad Lock.

Among them, the manufacturer behind BriskMore is also from Shenzhen, China. The brand's main products are concentrated on bicycle supplies, including bicycle mirrors, bicycle tire inflation kits, bicycle tire repair kits, disassembly tool kits and other products.

Among them, BriskMore's best-selling product is a bicycle mirror.

This product features high-definition car mirrors, is scratch-resistant and equipped with an anti-shatter film. It is compatible with a wide range of car models, so it has attracted many consumers in need.

Another popular product from the brand Quad Lock is a cycling stand, just like Lamicall.

Quad Lock was founded as early as 2011. At that time, the brand founder noticed the demand of cyclists for mobile phone fixing solutions, and then targeted this track, repeatedly breaking sales records with mobile phone holder products.

Initially, Quad Lock entered the market with an innovative twist lock mechanism that provided cyclists with a sturdy and stable phone holder. In 2012, Quad Lock officially launched the 360° Cycling Stand, which received a strong response as soon as it was launched.

From 2013 to 2016, with the help of popular products, Quad Lock's growth rate reached an astonishing 211%.

From 2020 to 2022, Quad Lock's revenue doubled from $47.5 million to $88.6 million, and then exceeded $100 million.

In 2022, revenue from 360° cycling stands alone accounted for 80% of Quad Lock's total revenue.

Today, the 360° bike stand remains Quad Lock’s best-selling product, contributing greatly to its overall performance.

It is worth noting that cycling stand products are quite popular in the United States because local consumers are keen on outdoor sports. 69.03% of the traffic on Quad Lock's official website comes from the United States.

Another brand, PopSockets, has also become popular around the world with its mobile phone holder products.

The brand was founded in 2014 and has been creating products that are both innovative and practical since then.

(Image source: PopSockets official website)

PopSockets' flagship product is the PopSockets mobile phone airbag holder, which is designed to make it easier for consumers to operate their mobile phones. Once the product was launched, it attracted a large number of overseas consumers and achieved an annual revenue of 200 million as early as 2018. The PopSockets mobile phone airbag holder has become a popular item that has swept the world, and many international celebrities and supermodels are fans of its products.

Today, the brand's products are sold in 75 countries around the world, with total sales exceeding 245 million units.

With the continuous development of technology, digital 3C products and related accessories will become more intelligent and diversified in the future, and the demand for these products from global consumers will continue to grow. This track also provides new opportunities for overseas sellers.

As we all know, the global 3C digital accessories market is growing in size and has a relatively low entry barrier. However, 3C digital accessories products are highly homogenized and the competition is fierce. If sellers want to stand out in this market, they need a mature and complete R&D and manufacturing system, improve product quality and continue to innovate.

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