Monthly sales exceeded 1 million US dollars! Another domestic brand is popular overseas

In the past two years, light sportswear has become increasingly popular among European and American women with the different labels of "fashionable and comfortable", and has now evolved into a daily fashion outfit.

According to a survey by a global industry analysis company, the US sportswear and fitness apparel market will reach $231.7 billion in 2024. Under this trend, women's sportswear brands are developing rapidly, and sportswear of different styles are gradually entering the market.

If we talk about the most popular women's sportswear brand recently, we have to mention OQQ.

According to relevant statistics, in the past month, OQQ tight yoga clothing has reached cooperation with 63 Internet celebrities, produced 81 product-related videos, and sales volume reached 38,900, with total sales directly exceeding 1 million US dollars.

In just a short period of time, the OQQ brand has become very popular on Tik Tok. Such remarkable results are closely related to its own product advantages and marketing strategies.

It is understood that OQQ is from Hangzhou, Zhejiang, and is an overseas brand that aims to "create a new healthy fashion for women", precisely targeting young women. Moreover, its clothing mainly integrates fashion, functionality and practicality, with diverse colors and personality. It is not only limited to sports and fitness, but also a must-have for fashion wear.

In addition, OQQ brand's seamless clothing series are made of high-quality fabrics and seamless stitching technology, which are comfortable and beautiful, while also avoiding damage to the human body due to friction, wear, etc. during exercise.

It can be said that OQQ yoga clothes, to a large extent, satisfy consumers' pursuit of upper body experience and fashion style.

On the other hand, OQQ had been deeply involved in the European and American fashion industry for more than 10 years before the brand was established. In addition to having a large number of fans on the Amazon platform, it has also established a complete system from product research and development to production and sales with years of experience. Subsequently, social media marketing gradually emerged. After OQQ discovered the hidden market potential of this platform, it quickly set its sights on TikTok and used different methods such as "short videos + influencers bringing goods" to increase brand exposure.

It is worth mentioning that when collaborating with influencers, OQQ deliberately selected bloggers with plump figures. There is a popular video on Tik Tok in which the blogger boldly tried on the clothes, showing that even if one is obese, OQQ yoga clothes can well modify the body shape, thus eliminating the audience's body anxiety.

In addition, she introduced different colors and matched them with other outfits to make simple yoga clothes more fashionable, which resonated with the audience and proved that OQQ tight yoga clothes are suitable for all women.

FastMoss data shows that the total number of views of the videos released by OQQ on TikTok in the past 30 days reached 34.8762 million, with a GPM of US$13.18.

From traditional online e-commerce platforms to TikTok Shop, OQQ's performance has been very rapid. It can be seen that it is particularly important for sellers to choose the right platform when marketing overseas.

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