What is Store Club? Store Club Review, Features

Store Club is a fan marketing platform provided by AliExpress platform for sellers in April 2018. Its function is similar to Taobao's "Weitao", and it displays content based on the following relationship between buyers and sellers. Buyers who follow the store can receive dynamic information released by the seller, including new store launches, buyer shows, fan-exclusive activities, shopping guides, etc. In addition, the live broadcast videos of sellers who have obtained live broadcast permissions will also be displayed in the channel at the same time, and buyers are allowed to like and comment on the corresponding content.

Open Object

Fan Party platform activities are open to gold and silver medal sellers who have opened all permissions. Each event will select sellers of appropriate categories based on the needs of the event to open event investment.

Entry threshold

1. Gold and silver medal sellers, with more than 50,000 followers, and brand official stores are given priority.

2. Products are highly popular and have a fast new product launch cycle, mainly in categories such as fashion / furniture / mother and baby / digital / beauty / sports, etc.

3. There are dedicated operators, DingTalk is online for a long time, and can respond quickly.

4. The content is of high quality, the pictures are professionally produced by artists, the copywriting is professional, and the posts have strong conversion-guiding capabilities.

5. Be familiar with the operation of Fans Party and have at least 3 months of experience.

6. Pay close attention to the fan page, post at least 20 posts per month, and include rich content, not just new posts.

Registration entrance

Please log in to Fan Marketing-Platform Activities. After entering, you can see the list of activities you can participate in. If the list is empty, it means that there are currently no activities available for registration.

Post Requirements

1. Try to use a solid color background. If it is necessary to use outdoor pictures, please unify the background style. Do not cross solid color or outdoor pictures in the same post.

2. The background size must remain consistent.

3. The main body of the product image must be clear and specific:

· The same style and color must be single;

· A maximum of 2 items of the same style with different colors can be displayed;

A combination package can contain no more than 5 items.

4. Product images cannot have a puzzle display effect.

5. The display style of the products must be consistent. Do not use the real objects and model pictures interchangeably.

6. There should be no extra text on the product image, except for " Logo".

7. The products under the same post cannot be too similar.

8. The placement direction of product images must be consistent.

Placement

Store Club has two positions. One is the Store Club channel. The entrance is located in an important position on the first screen of the APP. The location is shown in the figure below:

The content of the Store Club channel is divided into two parts: Discover and Follow. The default entry channel is Discover, which displays marketing content released by high-quality sellers in the Fan Club, including new products, fan-exclusive activities, shopping guides and activities, as well as high-quality content released by all other sellers. It makes personalized recommendations based on buyers. The display effect is as follows:

In addition, there are two recommendation sections under Discover. One is Daily recommend store, which includes store recommendations in three dimensions: the highest sales this week, the most fans this week, and the most likes this week. The specific display effect is as follows:

Another section is Editor's Picks, which displays the content of the channel's operational activities. The display effect after entering is as follows:

The second one is Follow: Buyers follow the store’s dynamic news content presentation, including new products, fan-exclusive activities, and shopping guides. The visual effect is as follows:

Another entrance is the Store Club in the store. All posts published in the fan club backstage can be displayed in the store. Please note that the store entrance needs to be released after the store decoration 2.0 is released. The specific entrance effect is shown in the figure below:

Background Operations

Introduction to the fan marketing operation background AliExpress fan marketing operation entrance: Seller Backstage-Marketing Activities-Customer Management-Fan Marketing, as shown below:

After entering the operation background, you can see 3 content publishing entrances, new posts, articles, and fan-exclusive price activity posts , as shown below:

All post types support scheduled posting. The time point for scheduled posting is set to China time. The specific setting operation entry takes the release of new product posts as an example, as shown below:

Recommendations

1. Fans Party is actually content marketing on AliExpress. The characteristic of content marketing is that it requires continuous output of high-quality content. Sellers cannot rely solely on high-quality content to obtain long-term traffic exposure. The platform system will continuously update the content of Fans Party. It is recommended to publish Fans Party content once a week, at most once every two weeks, otherwise it will not be possible to continuously obtain traffic exposure on AliExpress. Regarding how to produce high-quality content, please read the official guidance carefully.

2. Actively interact with users and respond to their comments.

How does the system determine whether a fan page content is high-quality? In addition to judging whether the graphic content meets the high-quality standards, it also judges the feedback data of the post, such as the number of likes, comments, attention, and conversion orders. These are the screening data that can really differentiate different sellers, so sellers should pay attention to the optimization and improvement of these data!

Precautions

1. Merchant assessment criteria for fan marketing function:

Post no less than 10 posts per month. Failure to meet the assessment standard may result in disqualification from using the function (temporary standard, which will be adjusted from time to time as the business develops).

2. Basic requirements for posting content: The following content is not allowed. Content that does not meet the regulations will be deleted, and in serious cases, the user may be disqualified from using the function:

Spam : including but not limited to sending a large amount of advertising spam and commentary content through abnormal means such as machines or software;

Improper use of other people's rights: the published content is suspected of plagiarism or other infringement of other people's intellectual property rights;

Hype : Falsifying or cheating the merchant’s followers, fans, likes, comments and other data through improper means;

· Breach of service commitment: including but not limited to the merchant promising buyers gifts or other rewards for participating in interactive activities, but the buyer does not receive the gifts after participating, and the merchant refuses to reissue them.

FAQ

Q: What is the calculation logic for the fan-exclusive price of products?

A: Fans exclusive price = (1 - (site-wide discount rate + targeted group additional discount rate)) * original selling price . For example: the original price of the product is 100 yuan, the site-wide discount is 10% off, and the fans additional discount is 5% off, then: non-store fans discount price: 100* (1-0.1) = 90 yuan ; store fans discount price: 100*(1-0.1-0.05)= 85 yuan .

Q: Is the fan-exclusive price the lowest price in the product's history?

A: The fan-exclusive price is not included in the product’s historical lowest price.