Zebao increases investment, category unicorns go public, Amazon’s smart monitoring category is really attractive!

When asked which category of products has the greatest potential for development, many people would first think of smart products , because they are infiltrating into our lives bit by bit, from daily household appliances, to computers and mobile phones for work, to recorders and cameras for safe driving monitoring, etc.

Zebao adds smart monitoring category

Previously, Zebao announced that it would raise 1 billion yuan, which will be used to develop video product research and development and other projects. The video research and development projects include video products such as baby monitors, driving recorders, and webcams .

Zebao's financial report data shows that in 2019, the sales volume of the three major product categories under the video category was 75,000 units, with sales reaching 49.95 million yuan; from January to September 2020, its sales volume reached 130,000 units, with sales reaching 126.98 million yuan.

In less than a year, the sales of the three major categories under the video category increased by nearly 2.5 times . It has to be said that smart products are really good! Now that Zebao has increased its spending on video product research and development, it is undoubtedly eyeing the fat piece of meat in the smart monitoring category market. Sellers in related categories should pay special attention.

Amazon's smart monitoring brand Owlet goes public through backdoor listing

There is no doubt that this category has great potential as many big sellers are rushing to enter it. Owlet is a unicorn brand in Amazon's sub-category - smart monitoring. Its parent company is in the process of going public in the United States through a merger.

Owlet was founded in 2013. Its main categories are baby products, consumer electronics, health care and software products. In addition to selling its own platform , its products are also sold on platforms such as Amazon . Many of its products are ranked high in Amazon's subcategories. One of its products has even ranked fourth among Smart Baby Monitors within half a year of its launch .

The baby monitor is Owlet's proud flagship product. Parents can use smart socks and cameras through the corresponding APP to read the vital signs of a sleeping baby in real time, such as the baby's voice, blood oxygen, heart rate and other health indicators. If there is a problem with the relevant indexes, Owlet will also remind parents in time.

Owlet's success is undoubtedly inseparable from the high recognition of its brand by consumers . When searching for its products on Amazon, the product sales reviews are very high, and one buyer also said, "My pediatrician recommended this product to me, and it really reduced my anxiety."

Relevant sellers need to note that they can pay more attention to some products in the sub-categories on Amazon. Perhaps they will find some products with great potential and achieve unexpected results.

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