The new secret of Alibaba International Station's business growth: Choose a market to cultivate deeply, and hardware can also find differentiated dividends

There is a new secret to business growth circulating among the current Alibaba International Station bosses: "Choose a market and dig deep into it." Even for hardware that is usually thought to be universal, there are bosses who can find out the preferences of different markets and find accurate customers on Alibaba International Station through more accurate products. Their business has doubled in one year.

This is Lin Shaowu, a merchant on Alibaba International Station and the owner of Guangdong Rongyijia .

Last year, they sold 142 cabinets in the South Asian market alone, and sold 15 million sets of one of their hardware cabinet door hinge products in a year. " This year, we estimate that the number will double to 300 cabinets," said Lin Shaowu, who has seized the dividends of country-specific operations and is full of confidence .

Now is the largest foreign trade purchasing season of the year - the September Purchasing Festival. Lin Shaowu has set himself a target of 24 million orders .

During the overseas expansion, Lin Shaowu discovered that the demand for furniture hinges in different countries was very different. For example, European customers would require antique bronze surface treatment, but this requirement was not met in other markets; North American customers preferred stainless steel; and black hinges were popular in Asia.

Figure: Different furniture hinges produced by Guangdong Rongyijia for the North American, European and Asian markets

Not only the appearance, but also the craftsmanship, the hinges for European customers do not require 3D adjustment screws. The hinges in the Middle East are also different from those in other markets because glass doors and aluminum frame doors are popular.

In fact, finding differentiated dividends in different countries and markets complements the precise operation of Alibaba International Station this year. It is understood that during this year's "Foreign Trade Double Eleven" September Procurement Festival, Alibaba International Station will set up special online exhibition halls for different markets such as the United States, Europe, and Southeast Asia to bring more precise traffic and business opportunities to foreign trade companies.

In this regard, Lin Shaowu believes that with the further promotion of such precise operations and precise traffic, Rong Yijia will benefit from it and further accurately cultivate the target regional market.

Now Lin Shaowu plans to focus more of his energy on digital foreign trade platforms such as Alibaba International Station. In the current peak season of foreign trade, many of Lin Shaowu's hardware colleagues are still running around the world , but relying on Alibaba International Station, Lin Shaowu has the help of various new technologies for online ordering and precise operations in the South Asian market. He does not need to go anywhere, but stays in Guangdong and wins thousands of miles away.

He said : "The new generation of overseas customers is different from the old generation. They are used to online contact, communication and business connection. "

Photo: Lin Shaowu, the owner of Guangdong Rongyijia, is introducing his experience in precise operation of Alibaba International Station

Through the various new technologies of the digital foreign trade platform, Lin Shaowu can showcase his factory, technology, and strength more comprehensively at the lowest cost and with the lowest threshold. He did some calculations and found that in the past , he could receive about 250,000 business cards for traveling around the world to participate in an exhibition , with a cost of 1,000 yuan per business card. In comparison, the cost of each business card he obtained through Alibaba International Station was between 13 and 30 yuan.

Image: Rong Yijia’s store on Alibaba International Station

On the contrary, things often happen on Alibaba International Station that are beyond Lin Shaowu's expectations. For example, through the B-type cross-border live broadcast of Alibaba International Station, a new employee in the factory got a large order of 860,000 yuan just 20 days after joining the company - this is because through the B2B live broadcast reception, overseas customers can not only see the salesperson, but also directly see the factory and production line, and the technical strength is directly displayed to the customers.

Lin Shaowu introduced that there was another overseas customer who was a home furnishing dealer, but because he watched the live broadcast on Alibaba International Station, he was attracted by Rong Yijia's technical strength and instead introduced it to help Rong Yijia attract customers: he brought in several familiar hardware buyers to place orders at Rong Yijia's Alibaba International Station store .

Picture: Rongyijia's popular damping hinge is undergoing a 240-hour salt spray test

He believes that this is an effect that could not be achieved by participating in exhibitions in the past. "After all, you can't carry your production line with you to an exhibition, but on Alibaba International Station, everything can be achieved."

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