What is Hootsuite? Hootsuite Review, Features

Hootsuite is a Canadian social media management platform. Hootsuite provides integrated management of multiple social media platforms, allowing users to monitor their promotional activities on major social media such as Twitter and Facebook.

The dashboard of this tool is very concise, and in addition to monitoring our own account data, we can also monitor the data of other accounts similar to ours.

In other words, you can analyze your competitors’ social account information.

We can see the hashtags they use successfully and the strategies they use for their best performing posts, so we can learn from their successful experiences to gain more fans and increase audience coverage.

Let’s take a look at the features of its free trial version first.

This tool can help us analyze the strengths and weaknesses of our account, making it easier for us to respond to customer reviews on various social platforms and publish content on a regular basis.

If you decide to use this, it is recommended to directly choose the three-month plan, which is available in professional, team, and enterprise.

This tool can directly simplify our social platform operations and expand our brand's audience coverage on Instagram.

In addition, this tool will help me pay attention to how other fans or audiences evaluate us, so we can improve some of our problems and improve our reputation based on these.

About Hootsuite

HootSuite uses an algorithm developed by Klout to calculate Internet influence, helping companies categorize their followers according to their influence on Twitter, allowing companies and brands to better communicate with their followers.

HootSuite provides a comprehensive set of social media management tools for brands and enterprises. It allows the company's online marketing team to coordinate plans and monitor the latest developments on social media such as Twitter, Facebook, Linkedin, WordPress, etc. through various means such as the Web, desktop programs, and mobile platforms. At the same time, HootSuite also provides multi-faceted social media analysis tools and data such as event tracking and traffic analysis, allowing customers to easily formulate reasonable online marketing strategies with powerful data support.

HootSuite is often used to manage online brands and send information to social networking sites such as Twitter. Companies and organizations that have used HootSuite include Facebook and the former Obama administration. HootSuite provides a browser-based interface that allows users to keep up to date with the latest developments on Twitter accounts. HootSuite also uses the URL shortening service ow.ly to shorten the URL addresses it publishes.

cost

1. The free version of HootSuite can manage three social accounts at the same time and publish 20 preset posts per day.

2. Paid version:

(1) The minimum monthly fee is $29, which allows you to manage 10 social accounts and publish 100 scheduled posts per day.

(2) The monthly fee is $129, which allows you to manage 20 social accounts and publish 350 scheduled posts per day.

(3) The monthly fee is US$499, which allows you to manage 50 social accounts and publish 350 scheduled posts per day.

Core Features

1. Manage multiple social networks, including Twitter, Facebook, LinkedIn, Google, etc.

2. Streamline team workflow scheduling and allocation tools.

3. Keywords for tracking and monitoring.

4. Comprehensive social analytics module to measure and analyze social media traffic.

5. Users can even build their own social media marketing team on Hootsuite.

Access the Hootsuite App Directory, a collection of 50+ extensions and apps that can be added to your dashboard to customize your experience.

Related to China

In the second half of 2012, Hootsuite released a traditional Chinese version that supports Sina Weibo, which received a good response. Later, it launched a simplified Chinese version that supports Renren. Hootsuite said that users most hope to use its services on Renren.

The newly released simplified Chinese version has the following functions: share the status of Renren to other social networking sites; synchronize the status to Renren, including photos; view the status of friends; like, comment, forward and share the status of friends.

Development History

Hootsuite was founded by Invoke Media in 2008 and raised $2.9 million in its initial public offering. Its shareholders included Hearst Interactive Media and venture capital firm Blumberg Capital.

-In 2012, Hootsuite released a Traditional Chinese version that supports Sina Weibo, and later launched a Simplified Chinese version that supports Renren.

-In March 2012, Hootsuite received a $20 million investment from Canadian venture capital firm OMERS Ventures.

-In March 2013, Hootsuite announced that it had completed a $3 million financing round. Investors included the newly joined Millennium Technology Ventures, as well as Blumberg Capital, Hearst Ventures, and Geoff Entress, who had previously invested $1.95 million in the company.

-In 2013, Hootsuite announced the acquisition of TwapperKeeper.com. After the acquisition, Hootsuite will integrate TwapperKeeper's core service into Hootsuite.

In 2013, Hootsuite raised $165 million in Series B funding.

-In 2014, Hootsuite acquired social analytics solution provider uberVU and social media campaign planning tool Brightkit, and acquired Zeetl, a startup that interacts voice calls with social media.

-In September 2014, Hootsuite completed its latest round of financing of US$60 million, which was led by a new investor headquartered in Boston, followed by venture capital firms such as Insight Venture Partners, Accel Partners and OMERS Ventures.