Cross-border logistics is guaranteed during the Spring Festival of the Year of the Snake. Cainiao International Express takes four measures to protect merchants

A new round of cross-border e-commerce sales boom is quietly approaching in 2025.

Google Trends shows that the search volume for keywords such as "Chinese New Year" and "Lunar New Year" continues to rise as the Spring Festival approaches, with the Americas, Europe and Southeast Asia ranking high. According to media reports, as the first Spring Festival after the successful application for World Heritage status, China will hold more than 400 events including Chinese New Year concerts, Spring Festival parades, New Year family days, Spring Festival temple fairs, etc. in more than 70 countries and regions overseas this year. It is expected that overseas sales of Chinese elements and products related to the Year of the Snake will continue to be hot.

The unexpected popularity has made cross-border merchants happy, but also brought some anxiety. For example, on a certain cross-border e-commerce platform, some hot-selling products with Chinese New Year and Spring Festival elements have shown insufficient inventory.

In addition to actively replenishing and stocking overseas warehouses, cross-border merchants will also use other cross-border logistics methods, such as air parcels, dedicated logistics, etc., to deliver goods to overseas consumers, to solve daily shipments, short-term shortages, new product testing and design customization and other related logistics needs. For example, related products such as Spring Festival couplets, Year of the Snake red envelope covers, atmosphere decorations, etc. can better reach overseas consumers through the above methods.

A relevant person in charge of Cainiao International Express said: "The Spring Festival is one of the most important traditional festivals of the year . Especially this year is the first Spring Festival after the successful application for World Heritage status . It is expected that the enthusiasm of overseas consumers will be even stronger. After the Spring Festival is Valentine's Day, which is a hot spot that cross-border merchants cannot miss. Cainiao hopes to provide strong logistics and supply chain support for cross-border merchants to help them seize the initiative in the global market. "

In order to help cross-border merchants seize the first wave of cross-border peak seasons in 2025, such as the Spring Festival and Valentine's Day, Cainiao International Express has launched four measures, including normal receipt of goods at collection warehouses, advance locking of transportation capacity, and digital service upgrades, to ensure the logistics timeliness of cross-border merchants and provide more services and discounts for small and medium-sized cross-border merchants .

No worries about receiving goods from warehouse

The "first kilometer" is an important node in cross-border logistics. The front end undertakes shipments from merchants and the back end connects to trunk line transportation. During the Spring Festival, Cainiao International Express's Yiwu warehouse in Zhejiang and Dongguan warehouse in Guangdong will maintain normal collection.

Lock in high-quality transport capacity in advance

Cainiao International Express has locked in high-quality transportation resources in key destinations such as Europe, America and Asia in advance, and delivers packages overseas as soon as possible, actively ensuring the logistics timeliness of merchants.

Digital service upgrade

In terms of services, the AI ​​assistant " Fulfillment Butler " equipped with digital logistics technology will provide merchants with various services 24 hours a day, 7 days a week, including automatic cancellation of designated orders, interception and recovery , etc. At the same time, it can effectively prompt the progress of orders, such as package delays, abnormalities and other problems can be tracked in real time . In case of emergencies, dedicated personnel will handle emergencies for merchants.

Continue overseas local construction

Cainiao continues to build logistics overseas and will provide high-quality cross-border logistics services to cross-border merchants during the Spring Festival. It will optimize logistics timeliness by injecting multiple ports and making customs clearance reports in advance, and adjust transportation capacity in a timely manner based on package volume forecasts to optimize the last-mile delivery timeliness.

In addition, for small and medium-sized overseas merchants, Cainiao has launched discounts on first orders for new customers and other welfare activities. For example, a 60-yuan shipping discount coupon can be enjoyed when registering for an order, and one-click registration, multi-ERP system docking, and door-to-door collection services are provided.

Cainiao International Express can provide cross-border platforms, independent sites, overseas brands, etc. with layered full-link products such as express and standard, standardized last-mile delivery products and customized overseas local solutions. Taking the United States as an example, through multiple ports such as Los Angeles and New York, the goods can be delivered to the door as soon as the next day after landing. The US express line can reach local consumers in as fast as 5 days.

Cross-border logistics

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