A large number of cross-border people regret leaving Shenzhen!

Every year, cross-border people leave Shenzhen, but there is also a lot of fresh blood coming in!

"The world looks to China for cross-border e-commerce, and China looks to Shenzhen for cross-border e-commerce." As the capital of cross-border e-commerce, Shenzhen is not short of cross-border e-commerce talents. Walking on the street, you may find that any young lady or young man is working for Amazon ...

This city that carries the dreams of countless people is also a place of sorrow for a group of people. Some people say that the three criteria for staying in a city are to make money , to be loved , and to have a future . For ordinary people working hard in Shenzhen, the pursuit is nothing more than buying a house, a car , and starting a family. When dreams are difficult to achieve, separation is inevitable.

On the other hand, some workers are planning to leave their hometowns and go to Shenzhen to work hard . The "poor employment environment in their hometowns" has prompted workers to choose to go far away; some cross-border company bosses want to take their careers to a higher level and have decided to seek a better future in Shenzhen.

What is the difference between the cross-border e-commerce environment in my hometown and Shenzhen? How many people can afford to buy a house in Shenzhen? Do you regret working hard in Shenzhen or leaving Shenzhen?

Every problem has a different viewpoint.

A group of cross-border people regretted leaving Shenzhen and returning to their hometown!

Recently, an operator wanted to end his life in Shenzhen and return to his hometown of Wuhan for development. There are also many cross-border e-commerce companies in Wuhan. According to his expectation, he can continue to engage in operations work by returning to his hometown and stay with his parents. When he asked his colleagues for their opinions, he received a lot of opposition.

Xiao Zhang (pseudonym) is one of them. According to Xiao Zhang, he has not worked in a job for a full year since he returned to Wuhan two years ago. He believes that frequent job changes are not a wise move, but he really can't stick to it. Coincidentally, Xiao Li (pseudonym) also said that after returning to Wuhan from Shenzhen, he changed jobs very frequently and it was almost difficult to find a suitable job.

Like Xiao Zhang and Xiao Li, many people now regret returning to Wuhan to work. Some plan to quit their jobs next year and go back to Shenzhen to fight for their future. A group of people have already fled Wuhan . Is the employment environment for cross-border e-commerce in Wuhan really that bad?

Let’s first look at the salary situation of Wuhan operations. According to Zhiyouji data, the salary range for one month of operation of Amazon in Wuhan is 4.5-50K, of which the largest proportion is 6-8K, reaching 40.2%, which is 27.7% lower than the average salary of ￥12.7K in Wuhan (data statistics rely on the public salaries released by various platforms, for reference only). The salary range for one month of operation of eBay in Wuhan is 3-30K, of which the largest proportion is 6-8K, reaching 64.9%, which is 36.8% lower than the average salary in Wuhan.

Regarding the not-so-high range of 6-8K, many cross-border e-commerce operators still said that the numbers were inflated .

"The employment environment in Wuhan is too bad, the internal competition is too serious, and there are cheap labors everywhere." Xiao Zhang said that in Wuhan, there are a lot of Amazon operation jobs with a salary of 3,000 to 4,000 yuan, and it is worth noting that this does not mean a base salary of 3,000 to 4,000 yuan, but a base salary plus performance-based salary, which is only 3,000 to 4,000 yuan. It is difficult for cross-border people who have been in Shenzhen to adapt to such a salary.

Xiao Zhang and many other industry insiders said that the development of cross-border e-commerce in Wuhan is far behind that in Shenzhen. The current situation is roughly equivalent to that of Shenzhen 7 or 8 years ago. Therefore, the working environment and operating model of cross-border e-commerce companies are also relatively backward. If you want to develop in a higher direction like Amazon, it is best not to stay here.

In addition, since there are many college students in Wuhan, cross-border e-commerce companies have a wide range and targets to choose from, so many cross-border e-commerce companies will open branches in Wuhan. These branches are basically in a distribution model, and then actively recruit people, most of whom are interns who have not yet graduated and recent graduates. These companies will set up various assessment standards, and performance points will be deducted if you are not careful.

" I have been doing distribution business in Wuhan for three years, but now I am discouraged. A very small number of boutique companies have either closed down or have very stable staff, and it is a matter of luck to get in. " Xiao Li feels the same way about "distribution business is everywhere in Wuhan". He believes that almost 90% of the companies in Wuhan Amazon are in the distribution model, 8% are in the boutique model, and the remaining 2% are the boutique model. It can be said that except for the cross-border e-commerce branches from Shenzhen that may be boutique companies, all the branches from Wuhan and other provinces are in the distribution and boutique models. This means that it is undoubtedly difficult to find a cross-border e-commerce company with a boutique model in Wuhan.

Many companies are "selling dog meat under the guise of sheep", claiming to be producing high-quality products during interviews , but in fact they are still doing high-quality distribution or even mass distribution. Many cross-border e-commerce bosses do not understand the strategies of platforms such as Amazon, and are even unwilling to invest in advertising, but require employees to have a large output. Under the influence of various factors, " firing employees within three months " has almost become an industry norm.

" In Wuhan, you either change your career or go it alone. Working for Amazon all the time will only make your resume a trash can. " An Amazon operator said helplessly. He returned to his hometown Wuhan from Shenzhen with high hopes. He interviewed more than a dozen companies in a month and carefully selected them. Finally, he joined a cross-border e-commerce company that claimed to be a boutique store. In the end, it was still a boutique store. The goods needed to be purchased from 1688. The salary structure was a base salary of 3,000, a performance bonus of 2,500 and a commission of 1-2% of the gross profit... The commission was almost impossible to get. Now he has been discouraged by the actual employment situation of cross-border e-commerce in Wuhan. After comparison, he found that Shenzhen is still more attractive.

Leaving their hometown, many operators are going to Shenzhen to make their own living!

In fact, in addition to Wuhan, cross-border workers in Zhengzhou, Yiwu, Hangzhou and other places also complained a lot:

It’s the same in Hangzhou. The overall environment is not good and the employment environment is getting worse every year.

The migrant worker who moved from Shenzhen to Hangzhou thought that housing prices in Hangzhou were cheap and wages were high, but he was wrong.

The supply chain and e-commerce environment in Chengdu is not good . As for wages, everyone who knows knows that it is good to have 5,000 or 6,000 yuan.

Next I plan to go to Shenzhen. The salary level in the mainland is really low.

I couldn't find a job in my hometown that paid as much as here in Shenzhen, and I felt uncomfortable adapting. I'm also preparing to move to Shenzhen for the second time.

I encountered many setbacks in Changsha. The wages are generally not high, even lower than those in Zhengzhou.

Many cross-border companies in Changsha are branches in Shenzhen, and their basic salaries are very low .

I joined a branch of a well-known large-scale sales company in Shenzhen in my hometown. I had to post thousands of listings a month and I persisted for 2 months.

…

Now, many cross-border e-commerce companies in Shenzhen are moving inland to reduce their company's expenses. Cross-border e-commerce is also booming in various places. In the first half of this year, cross-border e-commerce exports in many places hit new highs. However, the employment environment in the inland is much worse than that in Shenzhen. In summary, the complaints of workers are concentrated on the lack of good companies and low wages.

Xiao Zhou has 4 years of experience in Amazon boutique operations. He returned to a second-tier city to work as a supervisor. Unfortunately, his boss does not understand Amazon and does not even allow him to spend money on advertising. It is difficult for him to listen to suggestions. Xiao Zhou has now begun to think about leaving. "My boss is knowledgeable and my hometown is also very nice. But my boss does not support me. Going back to my hometown to do cross-border business is the biggest pitfall."

Xiao Liu (pseudonym) has been looking for a job in his hometown of Foshan since graduating in 2020. At first, he joined a cross-border e-commerce company that distributes goods. He was busy from morning to night every day. The work intensity was very high, and he could learn very little operational knowledge. The salary was only about 4,000 yuan, so he left Foshan to develop in Shenzhen, where there are more job development and opportunities than in his hometown. After joining a boutique company, his monthly income is now higher than in his hometown. Xiao Liu believes that it is undeniable that Foshan is indeed suitable for living, with a slow pace of life and less pressure, but when you are young, you should go out more often to see the outside world and gain more possibilities for a better future.

It is generally recognized that Shenzhen has more cross-border e-commerce companies and more opportunities. In the eyes of many people, the difference between big cities and small cities is that in big cities , workers can choose companies, while in small cities, companies choose workers. Big cities mean higher salary levels.

In Shenzhen, which is known as the capital of cross-border e-commerce, how much money can operators earn on average per month?

According to Zhiyouji data, the salary range for one month of operation at Amazon in Shenzhen is 4.5-50K, of which 10-15K is the largest proportion, reaching 33.2%. In 2023, it increased by 3% compared with 2022. In terms of experience, the salary of fresh graduates is ￥9.1K; in terms of region, the salary in Longgang District is ￥13.4K (data statistics come from 6564 job samples in the past year).

In Shenzhen, not only the four young men of South China City (Saiwei, Aoji, Tongtuo, Youkeshu) and the five tigers of Bantian (Lens Technology, Zehui, Baoshijia, Gonglang, and Jiandan.com) were born, but also a large number of low-key billion-level sellers. Bao'an, Longgang, Longhua, Nanshan, etc. are all gathering places for cross-border people. Some industry insiders said that 80% of the people in Longhua and Bantian Industrial Park are engaged in cross-border e-commerce; some industry insiders also said that Bao'an District in Shenzhen has the most developed cross-border e-commerce industry chain in Shenzhen, and the rent is relatively low, which is particularly suitable for the development of small enterprises. It can be said that there are a group of cross-border bigwigs hidden in every area of ​​Shenzhen ...

"Shenzhen is a city that values ​​ability. There are more opportunities for fair competition here. Those with ability will naturally stay, and ability determines the upper limit of wages." Xiao Liu said that to do cross-border e-commerce in Shenzhen, as long as you are diligent enough, don't try to curry favor with the powerful, don't worry about your introverted personality, and don't worry too much about complicated interpersonal relationships in the workplace, you can live a relatively affluent life. Shenzhen is the best stage to help grassroots people counterattack.

Like Xiao Liu, another Amazon operator also said that Shenzhen has more development opportunities. He previously worked in second- and third-tier cities, where his salary was less than half of what he earns now, and he had to do twice as much every day. Shenzhen is a platform for people who are capable and willing to work hard, and as long as they work hard, they will be rewarded. It is understood that when this operator first came to Shenzhen, his salary was only above the lowest level in Shenzhen. After hard work, his monthly salary now exceeds 90% of the operators in Shenzhen.

There are also a large number of cross-border workers who love Shenzhen. From having no car or house, they can now afford a house in second-tier cities, and can even buy a car and a house in Shenzhen. Shenzhen, with many opportunities, abundant information and a good atmosphere, has realized the dreams of countless people.

Shenzhen workers are also confused! Who can afford to buy a house in Shenzhen?

During the epidemic, many people seized the opportunity and made a fortune. At that time, news came out: 9 out of 10 owners of Shenzhen Bay No. 1 were from Amazon.

There have always been cases of people buying cars and houses in Shenzhen through cross-border e-commerce. Industry insiders believe that there are definitely cross-border people who can buy houses in Shenzhen, but relatively speaking, there are not too many. Who can buy a house and settle in Shenzhen? It is generally believed that there are the following three types of people:

The first type is those who worked hard in Shenzhen in the early days. These people entered the industry very early and seized the bonus period of the cross-border e-commerce industry. In addition, the housing prices in Shenzhen were not very high at that time and were within an affordable range.

The second type is those whose parents are relatively wealthy and whose family helps pay the down payment. Their family helps to bear a large sum of expenses.

The third type is the cross-border e-commerce boss or senior management level. It is understood that a senior executive of a cross-border e-commerce company already has two houses in Shenzhen. Of course, he entered the industry very early and it can be said that he caught up with the good time.

There are also a large number of cross-border people who cannot afford to buy houses in Shenzhen. "Owning a home" is the biggest wish of migrant workers. When this wish cannot be realized, returning to their hometown for development is their retreat.

Shenzhen is a besieged city. Some people come to Shenzhen with great hope, and naturally some people want to leave. Many people said that in a few years, they will leave Shenzhen and return to their hometowns.

" I only plan to stay in Shenzhen for another five years . Even if I make a lot of money in Shenzhen by then, I have no intention of settling down. Not only are the housing prices in Shenzhen too expensive, but the cost of living here is also very high. " A cross-border person who has been working in Shenzhen for two years said that his future goal is to buy a house in his hometown . After returning to his hometown, he will either work on his own or change his career and find an easy job. Now he is working hard in Shenzhen mainly to save money to buy a house.

Another cross-border person who has already started a family also said that he would move out of Shenzhen to develop in other cities in two years. He already has children at home and needs to give them more company. The pressure to settle in Shenzhen is too great.

They stayed in Shenzhen temporarily because they could earn more here; they eventually chose to go back home because their hometown was where their heart was. In the eyes of many workers, turning 30 is a hurdle, and they often face the choice of starting a business or moving into management. Going back home to start a business is just the right way to balance career and family.

There is another group of people who have already put leaving Shenzhen on their agenda.

" I've been working in Shenzhen for four years, I have no house or car, and I haven't saved much money. I earn money in Shenzhen and spend it in Shenzhen, and I want to take the money home as soon as I leave." This is the true portrayal of many people who have moved to Shenzhen. They plan to stick it out until the end of the year, and will stay in their hometowns next year and not come to Shenzhen.

Some people say that Shenzhen is a place with only work but no life. The rich live in luxury houses, while the lower class people pick up cardboard. Everyone living here is trying to make money or save money. It is undeniable that there are indeed more job opportunities in Shenzhen. However, with the rapid development of the industry and the unpredictable market conditions, cross-border e-commerce companies have become more cautious, especially when recruiting people. On the other hand, the salary level in Shenzhen may be higher. Where there are more resources, the cost of living must be high. Most importantly, if you cannot settle in Shenzhen, you will always feel insecure and confused.

"It's inevitable to miss home when you're wandering in Shenzhen. I looked at the recruitment software and found that the salary in my hometown of Foshan has been basically cut in half. However, friends who have already left Shenzhen said that life is much more comfortable now," said an Amazon operator who is planning to leave Shenzhen next year. She now lives in a village in the city, with only work and no life. Compared with higher income, she prefers a slower pace of life.

Coincidentally, another operator also said that he was going back to his hometown. When asked about "how much money can be saved every month", the operator said that he was almost living paycheck to paycheck. "In Shenzhen, it seems that I earn more every month than in my hometown, but after deducting rent and expenses, the money I can actually save every month is very little."

If they don’t choose Shenzhen, apart from returning to their hometown, which other city can cross-border people go to work hard?

A cross-border e-commerce boss who wants to move out of Shenzhen is currently considering cities such as Dongguan, Foshan, Zhongshan, and Huizhou . In his opinion, these places are not far from Shenzhen, but the operating costs can be much lower.

Many cross-border e-commerce bosses in Shenzhen said that the rent in Shenzhen is too expensive . The charges near subway entrances or in better environments are very expensive . Although the rent about 2 kilometers away from the subway is relatively cheap, it is still expensive. Although the rent in remote areas is relatively low, companies in Shenzhen cannot choose locations that are too remote, otherwise it will be difficult to recruit people.

Shenzhen’s labor costs and other expenses are also not low. It can be said that compared with the inland, Shenzhen’s operating costs are doubled, which puts a test on the speed and level of product profitability.

“For example, a small team of several people can make a profit of tens of thousands of yuan per month from their products. After deducting rent and other expenses in the mainland, there will still be a lot of money left. In Shenzhen, after deducting office and warehouse rent and employee salaries, there may just be enough to cover expenses.” A cross-border boss said that saving costs is making money.

A cross-border worker currently has a basic salary of less than 7,000 yuan, receives almost no commission, and struggles on the poverty line in Shenzhen every month... He is considering going to Hangzhou, Zhejiang to work hard, but believes that Shenzhen is not suitable for living. Relatively speaking, Hangzhou, Zhejiang is closer to his hometown and is more suitable for him overall.

Unlike these people whose departure from Shenzhen is still in the planning stage, there is another group of people who have already left Shenzhen.

" When I just graduated, about 10 of my college classmates were developing their careers in Shenzhen. This year , I am the only one left in Shenzhen. Most of the other classmates have returned to their hometowns to develop their careers. "   . Do the cross-border people who have worked in Shenzhen regret coming to Shenzhen?

Some people are successful while others are unsuccessful in their careers in Shenzhen. Many people’s dreams of living in Shenzhen are shattered . Even so, many people do not regret their painful or struggling experiences in Shenzhen!

" I plan to leave Shenzhen next year. It's been very difficult living away from home in Shenzhen for four years. I've encountered a lot of grievances and injustices, but I've also gained a lot. Both operational capabilities and vision are things I could never learn if I stayed in my hometown. " In the eyes of many cross-border people, the meaning of coming to Shenzhen is to see the big city, experience life in the big city, and finally choose the life they really want.

If I hadn't come to Shenzhen, I would never know what's so good about big cities and what kind of people are more suitable to stay in them! Whenever I think of this, I may always feel a sense of regret for not having been to Shenzhen. Now that I'm in Shenzhen, I know what kind of life I'm more suitable for after making a comparison!

Settling in Shenzhen or leaving Shenzhen is a choice after experiencing it. Because the actual situation of each cross-border person is different, the plot of "someone leaves and some enters almost every day" is still happening in Shenzhen...

E-commerce platform

Amazon Platform