The seller is hiring people with a monthly salary of 30,000 yuan! This cross-border job is popular

“Everything can be live streamed.”

For domestic consumers, live shopping is nothing new. However, in overseas markets, e-commerce live streaming is far from the domestic development level. This also means that there is huge room for development. Well-known e-commerce platforms such as Amazon have followed suit, many cross-border sellers have been actively recruiting people, and a number of domestic anchors have also dabbled in TikTok. It is rumored that even "Crazy Little Brother Yang" is no exception.

Cross-border live streaming is popular! Many cross-border companies are actively recruiting people

The popularity of live streaming in the cross-border e-commerce field continues to rise!

Recently, some media reported that "Crazy Little Yang" responded in a live broadcast that he would enter TikTok e-commerce! Data shows that in November 2022, the actual number of Crazy Little Yang's fans has exceeded 100 million, making him the first Douyin anchor with more than 100 million fans. This has attracted a lot of attention to TikTok , which is in its heyday .

In fact, a large number of domestic anchors are now involved in cross-border business. Especially since this year, domestic live broadcasting has shown a "big retreat", which has accelerated their transformation. "Excellent anchors who used to have a monthly salary of 20,000 yuan can now be recruited for 10,000 yuan. Our company can interview more than a dozen anchors every day. The reason for their job change is either the company went bankrupt or the live broadcast department was laid off..." said a Hangzhou seller. As a result, the overseas track has become a new retreat for many people. They all want to rely on their rich experience to get another share of the overseas pie.

People in the cross-border e-commerce industry are more sensitive to live streaming! In recent years, cross-border e-commerce companies have been trying live streaming. This year, many cross-border companies are still expanding their teams and increasing the demand for anchors and other positions. In addition to TiKTok, traditional cross-border e-commerce platforms such as Amazon, Shopee, and Alibaba International Station are also involved in live streaming, which makes cross-border companies have an increasing demand for related talents.

According to data from Zhiyouji, compared with 2021, the number of TikTok anchor position recruitments in 2022 increased by as much as 257%, and the growth trend continued in the first three months of 2023, with a year-on-year increase of 186%.

The particularity of cross-border e-commerce connecting with overseas consumers means that proficiency in overseas languages ​​is a basic and necessary skill for cross-border anchors. Data from a recruitment platform shows that in cross-border e-commerce recruitment, the proportion of positions requiring skills in minority languages ​​has increased from 0.6% in January-February last year to 6.8% in the same period this year. In the past year, live broadcasts in minority languages ​​on a cross-border e-commerce platform have increased by 166% year-on-year. The languages ​​used in cross-border e-commerce live broadcasts have covered German, French, Spanish, Portuguese, Italian, Arabic, etc.

The popularity of cross-border e-commerce live streaming is also reflected in the increase in salary levels. On many common recruitment websites such as Boss Zhipin, the editor found that many cross-border e-commerce companies offer high remuneration. "Currently, the monthly salary of live streaming talents in Shenzhen is about 10k to 30k. In recent years, many of my colleagues have been selling goods through live streaming on TikTok." A Shenzhen cross-border seller said that live streaming has become a major trend.

Data from a recruitment platform shows that the average annual salary for cross-border e-commerce talents speaking small languages ​​was 157,600 yuan in the past year (March 2022 to February 2023), an increase of 12.65%. The demand for talents in languages ​​such as Japanese and German is relatively large.

Interpreting the development opportunities and challenges of live streaming: some people have explosive sales, while others have lost hundreds of thousands of yuan and left the market

The global live streaming market is booming. Take the United States as an example. According to a report by Oresight Research and Bambuser, by the end of this year, the size of the US live streaming e-commerce market is expected to reach US$31.7 billion, and by 2026, the market size will reach US$67.8 billion, accounting for more than 5% of the e-commerce market.

With the support of favorable overall environment, the live broadcast data performance of platforms such as TikTok and Alibaba International Station can be said to be very impressive.

According to the 2023 TikTok Shop cross-border e-commerce spring and summer promotion report, during the promotion period, the total GMV in the UK market increased by 120%, the number of live broadcast viewers increased by 123%, and the number of orders increased by 114%. The total GMV in Southeast Asia increased by 130%, the number of live broadcast viewers increased by 110%, and the number of orders increased by 115%.

Coincidentally, in the first week of March, more than 700,000 overseas customers on Alibaba International Station watched more than 50,000 cross-border live broadcasts of Chinese factories. More than 60,000 foreign trade companies started cross-border live broadcasts, doubling the number of the same period last year.

At present, virtual live streaming has appeared in the domestic market. It is reported that the cost of virtual live streaming is less than 10% of that of real-life live streaming. Therefore, some industry insiders predict that this situation will spread to the cross-border track in the future. At that time, the cost and threshold of cross-border live streaming will both be lowered.

"With the dividends from platforms such as TikTok and overseas traffic, combined with China's supply chain advantages, Chinese cross-border companies will focus on the live streaming track in the next 3-5 years." Many cross-border sellers are optimistic about the development of overseas live streaming, and at present, many people have indeed successfully made money.

Some sellers live broadcast on TikTok and have to pack hundreds of packages after each live broadcast. In the live broadcast with the highest transaction volume, the order alone was worth US$2,100.

There are also reports that sellers on Alibaba International Station have successfully won overseas orders worth 200 million yuan through cross-border live streaming .

"A friend of mine is working on the UK site of TikTok. Not long after joining the company, he received a commission of several thousand dollars." An operator said that the categories his friend is currently working on have good repurchase and retention rates on TikTok, and it is very worth investing in at the moment.

There are also many sellers who have not yet made back their investment in live streaming, but they still believe that this is an opportunity that sellers cannot miss. "For us, the conversion rate has not yet reached our expectations, but platforms such as TikTok have a lot of traffic, which is a good choice for brand exposure. The company is using TikTok to set up brand accounts and build a private traffic pool to increase brand exposure and awareness first, and then convert it later."

It is undeniable that cross-border live streaming is indeed still in its development dividend period, but sellers will inevitably "fall into the pit" in the process of testing new channels, and they can only slowly find ways to make money after paying tuition fees more or less. Moreover, the investment required for live streaming is not low. Not only does it require hiring relevant talents who know foreign languages, but it also requires companies to invest in advertising and video shooting and production. If you are not careful, you will not only fail to make money, but also lose money.

"I tried live streaming to sell goods before, but I spent a lot of money to hire anchors, but the effect was minimal, and I ended up losing hundreds of thousands of yuan." There are many similar examples. In addition to cross-border bosses, cross-border workers also have mixed opinions on live streaming.

Workers who are optimistic about live streaming jobs say that they can easily earn over 10,000 yuan just after entering the industry. Workers who are not optimistic have many complaints: "Working hours are midnight, working more than 10 hours, working overtime every day, not only is it too tiring, but I also hardly get any commission."

It is understood that since many cross-border companies are only entering the live broadcast industry with a trial and error attitude, the entire live broadcast team is very new and everything is done by trial and error. Therefore, there are many internal problems, the team is not stable, and there is a risk of disbanding at any time, which makes the workers' sense of insecurity soar.

Looking at the current development status of cross-border live streaming, we can find that when foreign trade people do live streaming, it is nothing more than changing the way of selling goods. It can be said that the underlying logic of business has never changed. Short videos have only changed the technical means and marketing models . Therefore, for sellers entering the live streaming track, the anchor is indeed important, but the cost-effectiveness of the product is far more important than the low price of the product or the anchor . Sellers can enter the game, but they must also be cautious.