Instagram holds live streaming sales event to help sellers achieve year-end sales goals!

Instagram is one of the most popular social software among young people, with 500 million active users every day. Especially after the launch of the shopping function, it has attracted many online shopping enthusiasts .

Instagram has made new moves in the past two days. The platform announced that it will hold a series of live shopping events in the remaining two months of 2021. Consumers can enjoy various discounts when purchasing products during the event or during the live broadcast. It is expected that during the event, retailers will also release exclusive products and products recommended by KOLs to maximize user participation.

Instagram mentioned in the official announcement: "From December 5th to 15th, we will host a series of holiday pop-up store LIVE events, allowing you to experience the charm of the holiday market from the comfort of your sofa." As the year is coming to an end, many consumers are planning to buy gifts for the holidays, and the platform's launch of such live broadcast events is exactly what consumers want.

The platform said that in order to allow users to search for suitable gifts more conveniently, a new gift guide has been launched on the "Store" tab on the app page.

The guide will feature gift ideas for different price ranges, and the Instagram Shop team will share seasonal trends and recommendations by clicking on the “Holiday Collection” on Instagram Shop.

In addition, users will be offered a 20% discount when shopping on the platform for the first time, and the platform will provide free delivery for eligible orders.

This series of activities and promotions on Instagram not only stimulate consumers' desire to buy, but also help retailers on the platform increase the exposure of their stores and products, thereby maximizing their sales during the year-end holidays.

According to statistics, Instagram had approximately 90 million monthly active users in 2013, and by 2021 it had grown to 1 billion.

According to platform data, more than half of the users are under 34 years old, with the largest proportion being between 18 and 24 years old. The gender ratio of users is almost 1:1, with women accounting for 51%, a little more. This shows that although women are the "main force" of online shopping, with an almost even gender ratio, the sales possibility of men's products on the Instagram platform is still very high.

On the platform, more than 130 million Instagram users click on relevant shopping tags to get information about their favorite products. Many young people also view or buy related products based on the recommendations of bloggers they follow. One-third of users are more inclined to buy online after viewing the products.

Since Instagram users are relatively young, they place more emphasis on visuals. Good-looking, artistic pictures are more likely to attract their attention. Therefore, when promoting products, sellers can also spend more time on product pictures to avoid pictures that are too rigid.

In general, Instagram has considerable platform traffic. And the user group is relatively concentrated, which allows sellers to formulate more targeted plans in product selection and promotion. And as the platform shopping and live broadcasting functions become more and more complete, it is expected to attract more merchants and users.

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