Search volume soars 7,400%! The pet economy is booming, and Chinese sellers are rushing to join the market

Nowadays, for pet owners, "petting cats and dogs" is undoubtedly a happy thing for them. Not only Chinese people are increasingly fond of keeping pets, but pet owners abroad are no exception.

The pet economy is worth $103.6 billion, and searches for related products are soaring

It is reported that millions of people in the United States have adopted pets during the COVID-19 pandemic. In addition, statistics from the American Pet Products Association (APPA) show that nearly 70% of American households have at least one pet, and cats and dogs are the most popular pet categories.

Due to the severe epidemic situation in the United States, people have been trapped at home for a long time and cannot go out, and pets undoubtedly provide them with spiritual comfort and companionship. According to a survey by the American Pet Products Association, 74% of pet owners said that keeping pets can relax their body and mind, relieve stress, and improve their sense of happiness.

As a result, the pet economy has grown rapidly. According to a report released by APPA, the retail sales of the US pet market exceeded US$100 billion for the first time, reaching a market size of US$103.6 billion, a year-on-year increase of 6.7% compared with 2019, setting a new record.

With the rapid development of the pet market, the search volume of some products has also soared. It is reported that the search volume of "CBD for dogs" has increased by 7,400% in the past five years and is still on the rise.

Data analysis by Grand View Research shows that by 2027, the pet supplement industry will be worth $1 billion. Among them, the fastest growing pet supplement category is CBD. In addition, the search volume for pet wipes has also increased by 67% in the past two years.

Amazon and other online platforms have become the first choice for pet owners. How can Chinese sellers quickly enter the market?

In the 2020 Pinterest 100 Trends report, the pet category performed very well, and pet owners prefer to spend money on shopping platforms such as Amazon for their pets. It is reported that with the sharp increase in the number of pets in the United States from 2020 to 2021, the revenue of pet supplies on Amazon increased by 30.7%, sales increased by 33.2%, and visits increased by 48.3%.

It seems that apart from the hard-to-bite cake of pet food, pet supplies are a relatively large and easier-to-enter market in the pet market segment. As a giant in China's e-commerce industry, SHEIN has also quietly entered the market.

As we all know, SHEIN mainly makes clothing, starting with women's clothing. But the editor found that after searching for "Pet" on its official website, some pet clothing accessories, cat and dog harnesses, shavers, toys and other products came into view. It seems that SHEIN has already set its sights on the pet supplies market.

However, looking at the foreign market, the pet market is relatively mature, and it is difficult for domestic sellers to enter the market. There is no Chinese company among Amazon’s pet giants. Therefore, Chinese sellers must explore new ideas.

At present, there are several major trends in the pet market: anthropomorphic pet consumption, innovation in product categories, high-end products becoming mainstream, and natural food brands becoming more popular. Chinese sellers must seize these trends to grab a piece of the pet market pie.

Pet Economy

Search surges

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