eBay Ads report: Germany's Christmas shopping enthusiasm remains unabated in 2023, with hot sales of Christmas decorations and kitchen supplies

eBay Ads Germany released the "2023 Christmas Shopping Research Report" , revealing the important trends of this year's German Christmas shopping season and Germans' consumption habits. The report found that more than half of Germans (57%) are most looking forward to spending time with family and friends under the Christmas tree this year . People's great expectations for holiday meals, Christmas decorations , cookies and baking have driven the relevant categories of eBay Germany to usher in a peak sales season .

Trend 1: Christmas gifts in 2023 will depend on price, quality and experience

The survey shows that when buying Christmas gifts this year , price , quality , experience and activities are particularly important to German consumers . Among them, consumers aged 30 to 39 pay special attention to the price of Christmas gifts ( 34%) , and people aged 18 to 29 pay more attention to high quality ( 32%) and experience factors ( 22 % ) . For sellers, in addition to attractive discounts , emphasizing the high quality and quality of products in item descriptions and displays , and paying attention to the value-added experience of products are also key points to promote sales.

According to eBay data , the popular Christmas gifts in the German market this year mainly include: VR glasses , electric toothbrushes , Bluetooth speakers , educational toys , winter coats , Christmas sweaters , etc.

Trend 2 : Christmas decorations and kitchen supplies are hot on eBay

The theme of Christmas in Germany in 2023 is to reunite with family and friends and enjoy a wonderful and relaxing time . According to survey data, young Germans aged 18-29 (73%) are particularly looking forward to spending a warm Christmas with family and friends , people aged 30-39 ( 36%) are most looking forward to Christmas dinner , and people aged 40-49 ( 21%) are particularly fond of Christmas decorations. On eBay Germany , the demand for Christmas decorations and kitchen cooking supplies has continued to rise since the end of August, and it is expected that sales will peak during the "Black Friday Cyber ​​Monday" and the first week of Advent.

ŸHot -selling Christmas decorations: Christmas tablecloths, Christmas lights, light strings, Advent countdowns, Christmas trees and their decorations, Nativity statues, desk /shelf decorations, fireplace decorations, scented candles, etc.

ŸHot -selling kitchen and cooking tools: stove and oven accessories, steamers, blenders, cookie cutters, wine glass holders, etc.

Trend 3: Young buyers’ shopping confidence has improved significantly

The report found that the shopping confidence of young German buyers aged 18-29 has improved significantly, and their Christmas consumption sentiment is much better than the average . Among them, 11% plan to buy more gifts this year than last year. In addition, families with children are also prepared to spend more money on gifts this Christmas ( 6%).

eBay Ads emphasizes that the competition in the 2023 Christmas shopping season will remain fierce, and sellers still need to take seriously consumers' growing sensitivity to prices and take appropriate measures, such as: launching the right promotions at the most attractive prices, promoting through efficient advertising solutions, and optimizing advertising campaigns in a targeted manner. To this end, the eBay Ads campaign dashboard provides detailed reports on advertising performance to help sellers continuously optimize advertising and maximize advertising budgets, thereby promoting this year's Christmas business more smoothly. Sellers are welcome to pay attention to and use relevant eBay advertising tools and services.

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