Indian commerce platform Glance acquires Indian social commerce startup Shop101

According to Indian media YourStory, Glance, the owner of Indian video platform Roposo, announced on Monday that it will acquire e-commerce platform Shop101 in a cash plus equity deal. The specific price was not disclosed.

This is the second acquisition for Glance after Roposo, a unicorn startup backed by investors including Google and Mithril Capital.

Glance has over 125 million daily active users, while Roposo has over 100 million downloads and is used by nearly 1.2 million content creators. Shop101 has 10 million dealers and 10,000 supplier partners in India, covering more than 2,000 stores.

Through the acquisition of Shop101 , Glance and Roposo will gain access to an e-commerce technology platform, a comprehensive supply chain infrastructure and the talent base required to build celebrity and influencer driven commerce platforms, which also provides Glance with a strong entry point into mobile e-commerce .

Piyush Shah, President and COO of Glance said, “As leaders in the mobile content space, both Glance and Roposo are disrupting the way users create, discover and consume content, making them the go-to platforms for top celebrities and creators to connect with their audiences. With the addition of Shop101, we aim to make these platforms the top shopping destinations for millions of users.”

Likewise, the acquisition is a win-win for Shop101, as its suppliers can leverage Glance’s more than 125 million daily active users to grow their e-commerce businesses.

Abhinav Jain, Founder and CEO of Shop101, also said: “With Glance and Roposo, Shop101 will now be part of one company and our goal is to transform the shopping experience for millions of consumers around the world.”

Consulting firm Zinnov predicted in a recent report that the emerging interactive, social and online business model is expected to become one of the mainstreams of e-commerce development in India in the next decade. This model has been widely adopted in our country and accounts for more than 20% of total e-commerce sales .

Although it is still in its early stages in India, Zinnov predicts that the total potential market for e-commerce live streaming in India is expected to exceed US$40 billion by 2025.

Acquisition

Social Commerce

India