The price increased by 50% in 4 days, and the seller’s sales ranking doubled!

After the country implemented the strongest power restriction order, it caused a great shock in the cross-border circle. Then a large number of Amazon sellers called for price increases. When many sellers were in a wait-and-see state, some sellers tried to increase prices several times, and achieved a double rebound in sales rankings; some sellers even sent private messages to their competitors, requesting consensus to increase prices, and no longer engage in unnecessary internal competition and let foreigners take advantage.

The price increased by 50% in 4 days, and the seller achieved a double increase in sales and ranking

After the power and production restrictions were issued in various places earlier, it had a certain impact on China's foreign trade and cross-border e-commerce industries. Factory production capacity was limited, suppliers began to increase prices, shipping prices were cut in half, and sellers suffered losses due to early shipments. In order to cope with this series of shocks, most cross-border e-commerce sellers chose to raise prices to cushion the pain.

Recently, a seller said on a social forum that the price of one of his products, which was originally priced at 20 euros, was immediately increased by 5 euros after the power cuts , and then by another 5 euros on National Day , which means that the price was increased by 50% twice in 4 days. The seller said that he had been prepared for a drop in orders, but the result was unexpected. Except for a slight drop in the ranking when the price was first raised, the sales ranking rebounded afterwards.

(Picture source: Zhiwubuyan)

Compared to the sellers who dared to raise the price by only a few cents, this seller directly raised the price by 5 euros, which was really a ruthless person . Some sellers even called this incident "the first shot against internal circulation." The sellers also called for price increases. Some sellers said, "The price has increased. If you follow this trend, I will be happy." Some sellers said, " I have already increased the price of the hot-selling product by 1 US dollar. I look forward to the effect. "

This is not the only seller who has benefited from the price increase. One seller increased the price of his product by 7.5 euros. Three days after the price increase , he said that not only has the ranking not changed much, but the profit is also increasing . If the ranking remains stable after the holiday, the price will be gradually increased under this circumstance.

However, some sellers said that they should not be blindly optimistic about the price increase. Some sellers have used their own examples to warn sellers, saying that after the price increase, the ranking and sales of their products were only stable for half a month, and then they stopped. After the inertia of the link disappeared, the order volume became unstable. The seller tried to increase the discount, but it was unreliable.

After understanding the situation of some sellers who have increased their prices, the editor found that the sellers have not encountered the situation mentioned above for the time being. Most sellers said that their products were hardly affected after the price increase, and the existence of such sellers is likely to be an isolated case. However, for sellers, as long as the situation exists, it cannot be ignored. Sellers who want to increase prices must first see the current situation of their products, and after the price increase, they should pay more attention to rankings, competing products, and advertising conversions.

According to the data reported by sellers, most sellers started with a small price increase, and orders were relatively normal after the price increase . Many sellers also said that although their orders decreased, their profits increased. Regarding the extent of the price increase, some sellers said that as long as the price increase is within a reasonable range acceptable to consumers, the price will not have a big impact. In fact, the greater impact is on the natural ranking of keywords.

In general, there are quite a few sellers who refuse to involute and choose to raise prices, and some sellers even said that price increases are already a general trend. In the comments below the posts of sellers who raised prices by 50% in 4 days, more than 90% of the comments were "Reject involuntariness and join hands in raising prices", and some sellers even said that they were unwilling to pay for inflation in the United States, and even more unwilling to be "Amazon's philanthropist".

Some sellers in the clothing category said they were fearless and raised their prices by 20% at the first opportunity , looking forward to the performance in the later period. However, many sellers in other categories said that their categories were still in the process of involution and hoped that the price increase would end soon.

Sellers privately messaged their peers to refuse internal competition and raise prices together

In the battlefield where sellers are engaged in a spiral of low prices and crazy internal competition, many sellers have been burned to ashes by the flames of war. However, this war gradually began to subside after the power restriction order was issued.

The reason is that many sellers are worried that after the power cuts, factory production capacity will be limited and product delivery will take longer, which will lead to higher product costs. Coupled with the already high shipping costs and on-site advertising costs , many sellers are overwhelmed.

A seller revealed that when the power restriction order was being forwarded crazily in the sellers' circle of friends, some sellers had already begun to take the initiative to send private messages to their peers, sending emails with the subject "Request to reach a consensus, no involution, raise prices!" in the hope that they could jointly raise prices.

The content of the seller's private message is roughly as follows:

Due to the current bad market environment, materials and logistics prices are constantly rising. Compared with the previous two years, the gross profit margin has dropped by 7/8 percentage points.

Nowadays, the country has introduced a national policy of "power outages and work stoppages". Many companies are required to work 1 day and rest 6 days, rest 15 days in 30 days, etc. Working hours are shortened, and the corresponding delivery time will be longer, the supply and demand situation will be aggravated, the material price should rise, and finally our cost will be higher.

At this stage, there are many categories, and the price of Japanese sellers is 6000-7000 yen. It may not affect our price increase. I hope we can make some money at least because we are so busy every day. I suggest that we raise the price to 3299-3599. I hope we can reach a consensus on the specific price increase. Because you are doing well, your position is also very front. I don’t care about other sellers. The main thing is that we can reach a consensus and everyone will win. What do you think?

The seller left his WeChat at the end of the email, expressing his hope to exchange industry news.

But in reality, most sellers are still in the stage of dealing with inventory backlogs due to store closures , and choose to quickly clear out inventory at low prices to achieve the purpose of returning funds. Judging from the seller's private message, he is worried that after he raises prices, other sellers will not take action, which will not only affect his original ranking, but also have a certain degree of impact on his orders.

The seller took the risk of sending a private message. On one level, sending a private message to a seller to raise the price is suspected of "price manipulation". If Amazon really pursues it, the seller's account will be in great danger. On another level, the seller took the risk of sending a private message to the opponent, which is enough to show how badly the low-price spiral on the Amazon platform this year has forced the sellers.

For Amazon sellers, this year's business is even more difficult. After a cold winter and a long absence of warm spring, the low-price spiral has made their profit margins worrying, which has dealt a heavy blow to sellers. Nowadays, many sellers are unwilling to be "Amazon's philanthropists" anymore . Price increases are still a trend. Sellers need to work harder on products and operations. Sellers who choose to increase prices should pay attention to various data at all times and make timely changes to welcome the spring in the cold winter!

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