David Beckham endorses AliExpress! Entering the European Cup, Cainiao's European parcels increased by 300%

Signed David Beckham as global spokesperson, became the exclusive e-commerce sponsor of the European Cup ...this summer, cross-border e-commerce company AliExpress "fell in love" with football.

On May 30, there are 15 days left before the start of the 2024 European Cup. In order to shorten the distance between overseas consumers and Chinese manufacturing, AliExpress and Cainiao have launched the "European Cup Special Line" and established an integrated European warehouse in Dongguan, Guangdong, which is dedicated to accepting cross-border goods sent to Europe and simplifying the delivery process. The "Global 5-Day Delivery" has been further accelerated to help merchants seize this huge traffic .

"The footballs delivered two weeks ago have been sold out. We have just notified the AliExpress waiter to restock the stock." In the European warehouse in Dongguan, the staff of the Cainiao cross-border warehouse described the enthusiasm of overseas consumers to reporters and demonstrated the unique charm of "the world's largest sport."

It is reported that in addition to football, sports shoes and clothing from Quanzhou, football ornaments and small flags from Yiwu, and atmosphere lights and projectors from Shenzhen are all hot-selling products in European warehouses recently.

Relevant data from AliExpress and Cainiao show that after the official announcement of the European Cup official partner, AliExpress's sales of football supplies in May increased by 80% year-on-year. Spain and France became the countries with the highest football sales in May. The volume of parcels sent from Cainiao's cross-border warehouses to Europe increased by more than 300% year-on-year .

As the European Cup approaches, AliExpress's overseas 618 promotion will also be launched. In conjunction with the European Cup, AliExpress will launch interactive games such as shaking to get free orders when goals are scored and answering questions to win discount coupons. It will also give away 1,000 European Cup tickets to attract maximum attention.

According to the local business manager of AliExpress, with the double traffic of the European Cup and Beckham, the number of inquiries for this 618 promotion has increased three times compared with last year, "I have never seen them so active before." Consumers and merchants have achieved "two-way rush" under the connection of football.

Kelmei Sports Goods Co., Ltd. from Quanzhou sells football-related products on AliExpress. Its head, Alma , said that after AliExpress officially announced its sponsorship of the European Cup, it did stimulate the enthusiasm of many football fans to place orders. The sales of football-related products in Kelmei's store increased by 70% , and the top three best-selling items were football uniforms, football shoes and footballs.

Alma has also made plans for the huge traffic that will be foreseen after the start of the European Cup : "We must provide products tailored to the needs of this wave of customers, such as professional football uniforms and shoes with higher unit prices, and accessories such as socks and wrist guards. In addition, there are some customized jerseys and uniforms related to the emotions of fans, especially Spanish fans account for a large proportion in our store, so we will design them specifically."

In order to steadily catch the peak of overseas orders during the 618 shopping festival and the European Cup, European cross-border parcels are separated from other flows and gathered in a dedicated warehouse for independent operation. It is reported that Cainiao's European warehouse has a total of four floors, which brings together the functions of shipping, distribution, order consolidation, and warehousing that were originally scattered in different regions into one warehouse, saving the time of transfer from different warehouses. After European consumers place an order, the parcel is transported separately to the warehouse for production operations, with the fastest "order placed in the morning and shipped in the afternoon", ensuring that the European Cup parcels "arrive globally within 5 days".

"European countries are far away and lack natural geographical advantages, so we set up an integrated cross-border warehouse to artificially speed up the process, and worked with AliExpress to complete the stocking of more than 100,000 popular products in the European warehouse before June, so that the abundant cargo pallets can be used to help merchants get on the fast track to the European Cup with the 'Global 5-Day Delivery'. " Shanbo, project manager of the European country flow warehouse of Cainiao International Express , introduced that the European warehouse will be launched first in Spain, France, Germany, the Netherlands, Portugal and other countries, and will be expanded to other European countries in the future.

It is understood that as the world's largest cross-border e-commerce logistics company, Cainiao's global smart logistics network covers more than 200 countries and regions. In fiscal year 2023, Cainiao handled more than 1.5 billion cross-border parcels, serving 133 million cross-border consumers and more than 100,000 merchants and brands.

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