AliExpress merchants please note: New opportunities in the Latin American market are emerging!
The just concluded AliExpress Mexico Hot Sale has sold out many merchants who mainly serve the Latin American market . After the official sale on May 13, the sales on the first day of AliExpress Hot Sale increased by 3 times compared with the same period last year !
"I didn't expect the effect of this Mexico promotion would be so good. The sales have more than quadrupled compared to usual ! " For Oscar, a merchant specializing in summer cooling products such as ice makers and juicers, this surge in orders is the result of "the right time, the right place, and the right people."
The high temperature has brought more demand for summer products to Mexican consumers. "At the same time, we have also made sufficient preparations before the big promotion, including link optimization: adjustment of the local language and local elements of the main picture; increasing local warehouse inventory and product layout, and combining on-site traffic with off-site promotion."
By doing all this, combined with the resources and subsidies brought by the platform's big promotion, Oscar's store achieved sales of over 150,000 US dollars during the promotion , and all the goods stocked in overseas warehouses were sold out .
Another company that has seen a surge in sales is Cubot, which specializes in rugged smartphones . In the early days of entering the Mexican market, they experienced a period of being snapped up as soon as their products were put on the shelves, and they repeatedly stocked up and sold out : they stocked up 200 units in overseas warehouses, but they were sold out within seconds of being put on the shelves . They then stocked up again, and their sales tripled. Sale Before the big sale, they stocked 5,000 mobile phones in their overseas warehouse in Mexico. During the big sale, sales of hot-selling items exceeded 1,300 units, more than three times the daily average.
( Cubot's two products sold over 1,000 units during the promotion)
First time attending Hot POWERWIN of Sale also felt the changes brought about by the influx of traffic into the store during the big promotion: "We sold over 100,000 US dollars and a few hundred units during the few days of the big promotion. To be honest, because the sales were so good, we still owe goods to a few customers. " After seeing the potential for explosive orders, POWERWIN also decided to continue to increase its investment in overseas warehouses in Mexico and increase inventory.
( POWERWIN stocks hot-selling outdoor power supplies in its overseas warehouse in Mexico)
There are many merchants who have caught up with the big promotion period and have a lot of new business opportunities in many categories in the Mexican market. The reporter learned from the AliExpress Latin American industry clerk that due to the continued high temperature, the purchase volume of ice makers and electric fans in the home appliance category , car air conditioners and car refrigerators in the auto parts category , and portable air conditioners in the home category has doubled.
In the field of consumer electronics, branded second-hand mobile phones , gaming headsets, microphones , keyboards and mice, and other products have become the first choice for young Mexican consumers. In the field of beauty and health, dental equipment, false eyelashes, makeup tools, high-color eye shadows, and lipsticks are also continuing to sell well in the Mexican market. AliExpress Mexico |
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