Sold out! Cross-border sales soared, with sales of 4 billion in one year!

Recently, cross-border sellers have successively announced their financial reports for 2023. Many of them have made a lot of money , with sales of billions a year!

Home furnishings sales: Lege's revenue in 2023 will be nearly 4 billion yuan

I believe everyone is familiar with Lechuang Shares. The company was founded in March 2002 and listed on the Shenzhen Stock Exchange's Growth Enterprise Market in December 2017. It mainly engages in smart home and healthy office products, and has launched various ergonomic products such as smart office lift tables, smart home tables, and electric children's study tables. The combined application scenarios of the products mainly cover the fields of healthy office, smart home, and professional application.

The "FlexiSpot" brand lifting table, which is the main brand abroad, ranks first in the lifting table category sales on e-commerce platforms such as Amazon, Home Depot, Walmart, Rakuten, and Yahoo. The self-built independent website "flexispot.com" is in the first echelon among the global independent e-commerce websites for vertical linear drive application products.

In 2023, both Lechuang’s revenue and net profit saw rapid growth.

According to the financial report data released by Lechuang Holdings, the company achieved operating income of 3.902 billion yuan in 2023, an increase of 21.61% compared with 2022; the net profit attributable to shareholders of the listed company was 634 million yuan, an increase of 189.72% compared with 2022; the non-net profit attributable to shareholders of the listed company was 252 million yuan, an increase of 142.38% year-on-year.

Among them, ergonomic products are the main source of Legg's operating income, with revenue reaching 2.612 billion yuan in 2023, accounting for 66.94% of the total operating income; it is worth noting that the company's public overseas warehouse business ushered in rapid development in 2023, with revenue of 951 million yuan, and the proportion of total operating income increased to 24.38%.

At the same time, Lechuang Holdings' overseas business is also booming.

In 2023, Lechuang’s overseas operating income reached 3.597 billion yuan, an increase of 23.24% compared to 2022, and the proportion of overseas business in total operating income reached 92.21%.

Specifically, in 2023, Leckey's revenue on the Amazon platform reached 1.001 billion yuan, an increase of 7.78% over the previous year, accounting for 34.22% of its main revenue.

It is worth mentioning that Leckey’s independent station business has also developed quite well, increasing by 16.72% compared to the previous year. In addition, the user stickiness of the independent station is very strong, and at the same time, it has a high consumption capacity. The average customer unit price is the highest among all channels.

Regarding the reasons for the rapid growth of the company's performance in 2023, Lechuang Holdings stated that there are the following factors:

1. In 2023, the company's overseas warehouse business maintained rapid growth, with annual revenue of 951 million yuan, an increase of 94.03% over the previous year, and gross profit margin increased by 9.32% to 12.69% over the previous year. With the increase in the penetration rate of e-commerce in the United States and more and more Chinese cross-border e-commerce brands going overseas, the demand for overseas warehouses has also increased significantly.

2. The company continues to enrich the categories of smart home and healthy office products. While maintaining the advantages of its main product, the lifting table, it also uses its core linear drive technology and brand and channel synergy advantages to launch electric sofas, ergonomic chairs and other categories, contributing new growth points to the company's operating income.

3. The influence of the company's own brand continues to expand, and the market performance of the independent station is very outstanding. In the environment of consumer stratification, it has more resilience in growth. In 2023, the sales revenue of Leckey's own brand products accounted for 70.66% of the main business revenue (excluding overseas warehouse revenue), of which the sales revenue of cross-border e-commerce was 1.772 billion yuan, a year-on-year increase of 12.59%, and the sales revenue of the independent station was 671 million yuan, a year-on-year increase of 16.72%.

The influence of its own brands continues to increase, and the independent website has performed well, which makes it more resilient in the face of the consumer stratification environment. During the reporting period, the sales revenue of Leckey's own brand products accounted for 70.66% of its main business revenue (excluding overseas warehouse revenue), of which the cross-border e-commerce sales revenue was 1.772 billion yuan, a year-on-year increase of 12.59%, and the independent website sales revenue was 671 million yuan, a year-on-year increase of 16.72%.

Lechuang Holdings stated that in 2024 it will continue to focus on overseas warehouses and smart home businesses, enrich product categories in the smart home and healthy office fields, strengthen its own brands, and optimize its talent team.

Guaibao Pet has performed outstandingly in the domestic and foreign markets, with annual revenue exceeding 4 billion yuan!

Guaibao Pet is one of the top sellers in the pet industry. Founded in June 2006, the company is engaged in the research and development, production and sales of pet food, mainly engaged in a variety of pet food and supplies for dogs and cats.

Since its establishment, Guaibao Pet has been engaged in overseas pet food processing. Its products are sold to more than 30 countries and regions including Europe, America, Japan and South Korea. Its main customers include large global retailers such as Walmart, Smucker, and Pinpu, as well as well-known pet brand operators.

In addition to OEM of pet food, Guaibao Pet also has its own brand. In 2013, Guaibao Pet created its own brand "Mai Fu Di". As a full-category pet food brand, Mai Fu Di covers pet dry food, snacks and wet food, with more than 2,000 SKUs and a rich product line. Mai Fu Di is widely welcomed by consumers for its high cost performance.

On August 16, 2023, Guaibao Pet successfully landed on the Shenzhen Stock Exchange's ChiNext.

According to the financial report data released by Guaibao Pet, the company achieved operating income of 4.327 billion yuan in 2023, an increase of 27.36% compared to 2022; the net profit attributable to shareholders of the listed company was 429 million yuan, a year-on-year increase of 60.68%.

Among them, pet food and supplies are the main source of operating income for Guaibao Pet. In 2023, the revenue from pet food and supplies was 4.31 billion yuan, an increase of 27.56% over the previous year, accounting for 99.61% of total operating income; the company's other business income was 16.67 million yuan, accounting for only 0.39% of total operating income.

In 2023, Guaibao Pet's operating income maintained a steady growth trend both at home and abroad. Domestic sales revenue was 2.863 billion yuan, a year-on-year increase of 39.38%, accounting for 66.17% of total operating income; overseas sales revenue was 1.464 billion yuan, an increase of 8.96% compared with the previous year, accounting for 33.83% of total operating income.

It can be seen from the above data that the domestic market has made important contributions to the company's overall revenue growth and has driven the company's revenue to continue to increase.

At the same time, Guaibao Pet also released its financial report for the first quarter of 2024. In the first quarter of 2024, Guaibao Pet achieved operating income of 1.097 billion yuan, an increase of 21.33% over the same period last year; net profit attributable to shareholders of listed companies was 148 million yuan, an increase of 74.49% over the same period last year.

In recent years, the global pet market has experienced rapid development, and the pet economy in China and even the world is experiencing a period of rapid development and expansion.

According to the " 2024 Pet Products Market Insight Report", the global pet market size reached US$279.3 billion in 2023, and it is expected that the market size will reach US$350 billion in 2027.

Compared with foreign pet product manufacturers, Chinese merchants have great advantages in supply chain, cost control, and product updates, so more and more pet product companies are taking advantage of this opportunity to go overseas. However, if these companies want to have a place in the fierce market competition, they must improve the competitiveness of their products and accurately capture and quickly respond to market demand.

Big Sell

Revenue growth