New idea of ​​traffic diversion: "label" marketing, small cost and big profit

For e-commerce sellers, "traffic generation" is the top priority in the marketing process. When there is a lack of good ideas , it is undoubtedly a smart way to guide users to generate content and hand over this task to content creators who are better at planning content.

In order to allow store products to reach the most receptive groups to online shopping, e-commerce sellers need to think from a younger perspective. At present , this means that e-commerce sellers need to focus more on online gathering places for young people, such as TikTok or Snapchat . TikTok and Snapchat have obviously noticed this trend and have recently carried out a series of policy reforms to promote the development of platform e-commerce .

Launching a hashtag challenge is the fastest way to accumulate creative content, just like the American cosmetics brand NYX . The brand 's #BrowFitness challenge set a prize of $ 500 and invited five influential KOLs in vertical segments to promote it . Ordinary audiences can participate in the event by sharing their eyebrow makeup process . Within two days of its release, videos using the hashtag had accumulated 705 million views.

Similarly, the #ButterGlossPop challenge encouraged users to use NYX lip gloss in their videos , with a randomly selected winner receiving $ 1,200 worth of product.

TikTok ’s “Hashtag Challenge Plus” feature allows users to purchase products related to sponsored tags with one click , which undoubtedly provides reliable support for NYX ’s marketing .

Hashtag challenges are also very effective when it comes to reaching more consumers who are not yet accustomed to online shopping .

Babies and children ’s clothing brand Blade & Rose has launched a hashtag challenge to promote its products on TikTok , offering £ 300 in-store credit to young mothers – a new demographic on TikTok – who submit funny videos of their babies .

The influx of creator content enriched Blade & Rose 's TikTok page , and Blade & Rose then integrated the popular posts into its online store to provide users with a more vivid shopping experience .

Obviously, these brands are not the only ones who have benefited from this. Data shows that in recent hashtag activities, brands such as L'Oréal Paris, Carol's Daughter , Urban Decay , NYX Cosmetics and Maybelline have received more than 16.9 billion page views in total.

Leveraging the creative power of audiences in their comfort zone opens up new paths for e-commerce traffic generation, which can be tried by e-commerce sellers of all sizes . Before the product is launched, launching a topic tag challenge or cooperating with existing tags will leverage greater marketing power at a lower cost .

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