Consumers pay attention to environmental issues, sellers can take these four measures!

In late March this year, a survey of 1,048 Americans conducted by online loan market LendingTree showed that consumers' concern about environmental issues has increased . The specific survey results are as follows:

-- 55% of consumers are willing to spend extra money on environmentally friendly products . By age, younger consumers are willing to spend more on green shopping; by gender, female consumers ( 61%) are more invested in sustainability than male consumers (49%).

-- Nearly 40% of consumers would boycott a company that is not green, and 18% have already done so . Gen Z (58%) and Millennials (50%) are most willing to boycott, followed by Gen X (29%) and Baby Boomers (27%).

-- More than a quarter ( 28%) of consumers say they are spending more than ever on environmentally friendly products . This number rises to 41% among millennials and 40% among consumers with a household income of more than $100,000 (40%).

-- When seeking environmentally friendly products, consumers are most concerned about food ( 50%), cleaning supplies (39%), clothing (33%) and water bottles/coffee cups (33%) . In addition, 34% of female consumers also prioritize environmentally friendly cosmetics .

About one in seven Americans own a credit card that donates rewards to nonprofits, such as those that protect the environment , and 43% say they would consider getting such a card.

--When applying for a new credit card, 62% of consumers would prefer to choose an issuer that has made a commitment to address climate change over one that does not prioritize environmental issues .

Consumers have always been concerned about environmental issues. Sellers must also attach great importance to this issue and take action to respond to consumer demands and build consumer trust in the brand.

Transportation issues are a stumbling block on the road to sustainable development. To this end, sellers can provide customers with different logistics and transportation solutions. For less urgent orders, sellers can provide slower logistics and transportation options and give discounts.

Sellers can also work with partners to provide customers with flexible delivery options, such as "package pickup locations" and "lockers", to reduce carbon footprint by simplifying the last mile route .

Returns are also a headache for sellers. Not only that, many returned products go directly to landfills, which has a significant impact on the environment. Therefore, sellers can provide incentives to minimize returns.

In addition, sellers can make your eco-initiatives public to consumers and build consumer trust in the brand through transparent and open advocacy and communication.

In summary, consumers will consider environmental issues when shopping, and sellers cannot ignore this either. They should also try to incorporate sustainable initiatives into the supply chain as much as possible in their future work.

American Consumers

Environmental friendly

transportation

return the goods