Income doubled! Operations has a new goal

With the continuous development of cross-border industry, many related service formats have emerged, the most common of which are freight forwarding, patent application and trademark registration service providers.

However, recently, the number of off-site promotion service providers targeting sellers has increased significantly. These service providers will invite sellers to cooperate through posts by celebrity bloggers.

Switching from operation to becoming a celebrity intermediary service provider

Judging from the current market situation, independent website sellers should have a higher demand for internet celebrity promotion. After all, sellers who want to build a brand need to increase their brand exposure on major social media.

Zhao Ming, who works in social media operations at an eyewear brand company, said that the company increased its investment in influencer marketing in the past two years and even set up a special department, with currently three people including himself.

In the early days of the department, Zhao Ming and two other colleagues’ main job was to contact a large number of Internet celebrities through emails and send them invitations for cooperation. At the beginning, the emails sent were basically ignored, and even if there were a few replies, it was difficult to reach a cooperation.

However, with the rapid development of the brand, its popularity overseas has also increased rapidly, and gradually more and more Internet celebrities have expressed their willingness to cooperate.

Over a period of time, Zhao Ming and his colleagues have accumulated a lot of high-quality celebrity resources, some of whom have even become brand ambassadors and reached long-term cooperation agreements with the company.

In fact, when the company first established the influencer marketing department, it did not expect it to become profitable so quickly. The initial idea was just to use it to expand its popularity overseas.

After the successful experience, the company decided to expand the size of the celebrity team in order to quickly replicate and expand the existing model. However, Zhao Ming chose to withdraw at this time because he smelled a business opportunity.

If many cross-border e-commerce companies have the need for influencer marketing but lack channels, then they can obviously act as a middleman.

After a period of preparation, Zhao Ming submitted his resignation to the company. Of course, he did not quietly take away the celebrity resources he had accumulated before, but decided to rely on the previous method to find a suitable internet celebrity again.

In the early stages of his business, finding customers became Zhao Ming’s biggest challenge. Since he did not have enough connections in the cross-border industry, he could only rely on online communities and other means to promote his business.

Because this work does not require any investment, Zhao Ming can relax and focus all his energy on finding customers in the first few months without worrying too much about not achieving results in the short term.

Finally, after nearly half a year of hard work, Zhao Ming welcomed his first client. The subsequent business progressed more smoothly than expected, and Zhao Ming's business gradually got on track.

When it comes to income, Zhao Ming said that it is not very much now. After deducting the cost, the income has doubled compared to when he was working before. However, as a service provider who needs to be responsible for the performance of sellers, there will definitely be various problems in the future. Zhao Ming has not yet figured out what to do if there is an emergency.

Service providers are springing up like mushrooms after rain, but the industry development is still uneven

In recent months, Amazon seller Wang Zhi has basically received greetings from 2-3 service providers every day. Unlike those service providers who used to ask whether they needed shipments, most people recently are asking whether they need off-site celebrity promotion services.

One afternoon, Wang Zhi received a message from a service provider again. Thinking that he had nothing to do at the moment, Wang Zhi decided to have a chat with him to see if celebrity promotion was really that magical.

The message sent by the service provider shows that the company is launching a promotional price for blogger and celebrity stickers. The original price of a single sticker is 1,160 yuan, and the current price for three stickers is only 2,188 yuan, with a quality guarantee for 390 stickers.

Regarding the cooperating influencers, the service provider said that the company has 50 Instagram influencers, 12 big bloggers and 12 LV6 influencers. They post promotional posts in three major fields at the same time, which is suitable for various unpopular and slow-moving products, and only requires a discount of about 20%.

Judging from the description alone, it is indeed very tempting, but the specific situation is still unclear. Judging from the current market feedback, there is not enough sufficient evidence to prove its effectiveness.

Wang Zhi tried to contact several other off-site promotion service providers and found that the prices quoted by different service providers were quite different.

The chat records show that the price offered by another company is higher: the original price of a single post is 1999 yuan, and the current price is only 1088 yuan, with a warranty of 150 orders. If ten big influencers and groups post continuously for 7 days a week, orders will be placed continuously every day, allowing your sales to rise step by step!

From this, we can infer that there is no fixed standard for charging for celebrity promotion. Different companies should have different internet celebrity resources, and the cooperation methods signed with internet celebrities are also different. How to find a suitable service provider has become a difficult problem.

Of course, celebrity promotion is not a panacea. For different products, the sales effects of different celebrities will definitely vary. So it is basically likely that no orders will be received after the post is published.

According to a post by a seller online, he contacted a service provider claiming to do off-site promotion for Amazon through WeChat and reached a cooperation agreement. He purchased the off-site celebrity promotion service of three Amazon links for 998 yuan.

But after a few days, the seller found that there was no effect. He contacted the service provider and the other party said that the post was not popular yet and he needed to wait. As a result, he received no reply to several messages he sent later, and the phone calls were not answered.

Afterwards, the seller searched online and found many cases with similar rhetoric and tactics, and realized that he had been scammed.

According to the seller, the other party's company was called Shenzhen Amou E-Commerce Co., Ltd., and they even issued him a value-added tax invoice. He didn't expect that it turned out to be a scam.

Judging from the various case studies on the Internet, the celebrity promotion industry is indeed still in its early stages of development, so it is not surprising that there are all kinds of mixed situations. After all, if an industry is profitable, it will attract some people with bad intentions who want to join in and make a quick buck.

In this case, if some sellers really need to adopt off-site promotion methods, it is recommended that they investigate the other party’s company background in advance and carefully choose their initial investment to minimize the risk as much as possible.

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