The United States is experiencing the biggest wedding boom this year! The latest search trends are released

With the complete relaxation of epidemic control in the United States, the United States will usher in the largest wedding boom in nearly 40 years this year. According to the latest statistics, it is expected that 2.6 million weddings will be held in the United States this year , the highest level since 1984. Faced with a market with huge potential, consumer demand is also showing a trend of diversification .

Recently, research organization Pinterest released its latest research on wedding search trends among 430 million users.

Data shows that Generation Z is the mainstream group of this year's American wedding trend. They expect their wedding to stay away from minimalism and return to traditional culture. Among them, 45% of wedding search trends are related to traditional culture. Here are the latest search trends for American weddings in 2022 reported by Pinterest .  

Dark dress

The traditional concept of "white wedding" is no longer popular this year , as more and more people choose dark-style dresses and decorations. Among them, the search volume of "black dress wedding", "black bohemian wedding dress", "black wedding cake", " dark wedding ", "dark lover aesthetic", "vampire wedding dress", "black and red wedding dress" and "black and green wedding dress" has doubled. " Dark wedding " has increased by 59 times , and "dark lover aesthetic" has increased by 39 times.

Pearl elements

Pearl elements are very popular this year, with "pearl wedding", "pearl wedding dress" and "pearl cake" being very popular in searches .

Forest and Meadow Wedding

Search terms such as " forest fairy tale wedding ", "charming forest wedding dress" and "forest wedding" remain popular, and forest and grassland weddings are very popular this year.

Same-sex weddings

Same-sex marriage is now legal in the United States, and more and more people are holding same-sex weddings. Search terms such as "lesbian wedding", "gay wedding suits" and " gay wedding" are all popular search terms in the United States in 2022 .

Eco-friendly wedding

Environmental protection has become very popular in weddings in recent years, because everything from wedding catering to decorations to transportation actually has a great impact on the environment . According to data on Pinterest, search terms such as "frugal wedding", "environmentally friendly wedding", "reuse wedding dresses" and "frugal wedding decorations " have all increased.

Sellers in the US market can seize the opportunity of this year's wedding boom and deploy key products based on consumer demand.

American Wedding Trend

Search Trends