Wish announces the top 10 best-selling categories in summer, and the peak sales of holiday products is coming soon!

In the blink of an eye, the beginning of summer has passed and summer is coming to an end. The annual sales peak is about to come. How are you prepared? Follow this hot-selling category guide to see what are the hot-selling products in each major market area of ​​the Wish platform!

Hot and growing: Wish Global Marketplace!

The past three months have been the golden season for summer product sales. Jewelry and electronic products are selling well in the global market of Wish platform, and the sales of typical summer clothing, outdoor products, summer personal care products and other products have increased significantly.

The top ten items on Wish's global sales list in summer are: jewelry, auto accessories, T-shirts, DIY products, Bluetooth products and accessories, Android phone cases, skin care products, car decals, key chains and children's toys.

The top ten items on Wish's summer growth list are: VR products, weight management products, wearable cooling products, headscarves, lawn mower parts, portable refrigerators, dispenser bottles (glass), work shorts, pool accessories and backless tops.

Hot sales and growth: Wish US market!

In the U.S. market from June to August, products with summer characteristics also sold better. At the same time, tobacco-related products (such as pipes, grinders, etc.) sold more on the Wish platform compared to the global market. These products are also more characteristic of the U.S. market.

The top ten Wish sales in the United States in summer are: jewelry, T-shirts, DIY products, auto accessories, key chains, pipes, skin care products, Bluetooth products and accessories, car decals and body shaping products.

The top ten items on Wish's US summer growth list are: VR products, card holders, portable refrigerators, small appliances, Halloween decorations, work shorts, headscarves, insect control products, belts and V-neck shirts.

Hot sales and growth: Wish European market!

Probably because the epidemic has kept people at home for too long, with the help of various "unblocking" policies, various party-related products, swimming pool-related products, outdoor products, etc. have become the sales highlights of the European market on the Wish platform from June to August.

The top ten Wish European sales list in summer are: jewelry, auto accessories, T-shirts, DIY products, Android phone cases, car decals, Bluetooth products and accessories, party decorations, fishing gear and skin care products.

The top ten Wish European growth lists in summer are: VR products, work shorts, insect control products, pool accessories, pool floats, shirts, straws, headscarves, Halloween decorations and scooter accessories.

Category Trends: VR and Halloween

Through the above category rankings, I believe everyone has a basic understanding of the global market of the Wish platform in summer. If you observe carefully enough, there are two categories that you will definitely not forget: Virtual Reality Goods (VR products) and Halloween Decorations (Halloween decorations).

Whether in the global market, the US market, or the European market of the Wish platform, Virtual Reality Goods (VR products) are one of the products with the largest sales growth from June to August (compared with March to May), with an increase of more than 10 times or even 20 times.

Although this trend may be related to the low sales volume of Virtual Reality Goods (VR products) in the early stage, it also reflects the changes in new lifestyles and entertainment forms in Europe and the United States. The future sales of VR products are still worthy of study and attention.

Although August is not over yet, the sales of Halloween Decorations products have already made it into the top 10 growth rankings in the US and European markets on the Wish platform. Contrary to this, the number of searches for "Halloween" continues to rise, with the number of searches in the third week of August increasing by more than 500% compared to the first week of July.

Halloween shopping has already begun, and if nothing unexpected happens, prices will continue to rise in the future. The promotion and preparation of related products need to be accelerated.

Summer is coming to an end and the cross-border peak season is approaching. Overseas consumers have already begun preparing for shopping during various holidays. Are your products ready?

*Since August data has not yet been fully counted, the data listed in this article are based on data from June, July and the first half of August.

**The growth list listed in the article is the result of sorting out products with lower basic sales.

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