With investment from listed companies, it has become a hit in the pet market

For a long time, pet-related products have been one of the tracks that cross-border sellers are very optimistic about, and the industry has seen the emergence of hot-selling companies such as Guaibao Pet and Tianyuan Pet.

But what follows is a more competitive market environment. After all, the giants have already captured a large market share, and other sellers can only work hard on product innovation if they want to break through the encirclement.

The overseas brand slashop has obviously succeeded in doing this. It has established a firm foothold in its own segment by cleverly combining pet and household products.

Focusing on the new blue ocean of pet economy, slashop has become a global hit brand

It is understood that slashop is a textile overseas brand . Unlike many brands that focus on design selling points, slashop 's products are designed by pet lovers and combine comfort, durability and fashion, making them especially suitable for families with cats and dogs.

At first glance, slashop 's products seem to be just ordinary household textile products and have nothing to do with pets, but after a closer look, it is not that simple.

According to its official website, the fabrics of slashop 's products use innovative pet - friendly technology to prevent your pet's fur, dust and dander from sticking to the furniture . In addition, slashop 's products have a natural anti-static treatment that keeps the sheets clean and the pets dry , allowing families with pets to spend less time cleaning and more time playing with their furry children .

Obviously, the product features of slashop completely hit the pain points of pet owners, which also explains why slashop has gained so many fans overseas and has become a popular brand recognized by many consumers.

In foreign countries, there are even many media and podcasts that have reported on slashop . According to an overseas review website, the author has two golden retrievers and a cat at home, and is troubled by pet hair on weekdays, so when she learned about slashop 's "hair-free" home furnishing series, she was immediately attracted.

At first, she was worried whether Slashop 's products were really as advertised, but after using them for a while, her doubts were completely dispelled. Compared with the previous cotton sheets, the new sheets had much less animal hair stuck on them. The author speculated that this might be related to its special bamboo fiber material.

In addition to investing in product innovation, slashop is also well aware of the importance of brand marketing, and major social media channels are the key battlefields of its layout.

Social media matrix works together, slashop official website monthly visits reached 140,000

At present, slashop has laid out mainstream social media including INS, Facebook, Youtube and TikTok. Among them, slashop has accumulated more than 110,000 fans on INS, and its posting style is unique. It will make its account content more holistic by putting three pictures in a row, and better show the application scenarios of its own products.

On TikTok, the topic #slashop bedding review has appeared , and many videos under it have reached hundreds of thousands or millions of views, with the highest one even reaching more than 20 million. The total number of views of videos under this topic is as high as 120 million.

In addition, on TikTok, the number of video views with the tag #pet has exceeded 279 billion. Other popular tags include #sofacover (sofa blanket) and #lifestyle (lifestyle). These hot topics are helping some related sellers take off quickly.

However, slashop ’s official account on TikTok currently has only 1,300 followers, and it may be that it has not yet found the traffic code to quickly increase its followers. Normally, pet-related videos on TikTok have their own traffic attributes, so it should only be a matter of time before slashop sees traffic growth on TikTok.

After talking about marketing, of course we have to analyze slashop 's monetization channels. Unlike most cross-border sellers, slashop mainly relies on independent websites to complete conversions.

According to similarweb data, from October to December 2023, slashop.com received 410,000 total global visits and 140,000 monthly visits, of which the largest source of traffic was paid search, which delivered 44.65% of the total visits last month. Direct search was second, accounting for 29.13%.

This shows that slashop is still in the stage of paying for traffic, and natural traffic can only rank second, but it also accounts for nearly 30%, indicating that the brand is still well-known among overseas user groups. As the brand continues to develop, the proportion of natural traffic will definitely increase in the future.

In the Best Sellers category of the slashop independent website, we can see that the best-selling product is a product called "Bamboo Fiber Sheets", which costs $116 even with a discount. This is a price that many home and pet sellers cannot afford.

However, by combining the two and differentiating the main products, Slashop has successfully achieved a price per piece that many cross-border sellers envy. In addition to this bed sheet, Slashop also has sofa covers, pillow covers, and car seat covers, and the unit price is generally over $100.

With investment from listed companies, Slashop will continue to focus on market segmentation

In the first half of last year, there were reports that the listed apparel company Youngor made a strategic investment in Slashop, which not only demonstrated Youngor's determination to develop a multi-category layout, but also showed its optimism about the future of Slashop.

At present, Slashop has launched several new products based on the existing categories. According to the new product classification on its official website, it has launched a number of anti-fur pajamas, the materials of which are very similar to its main products, and the characteristics are that they do not stick to pet hair.

After finding its own positioning, slashop will obviously have a better future. As long as the new products it develops do not deviate from its brand positioning, it will not go wrong. By continuously expanding its product coverage, slashop's overall revenue is believed to reach a new level.

However, the future development of slashop is not always smooth. At present, there are many brands with similar positioning to slashop in the market, and they have occupied the Amazon platform where slashop has a weak layout.

After searching on Amazon, it can be found that even if you directly search for the keyword slashop , the search results will only show products from other brands, among which the brand called Dreamingo occupies the main position .

Many products of this brand have accumulated a lot of reviews on Amazon, and the design style of the store is very similar to slashop. It can be expected that it will be a strong competitor of slashop.

In the future, if slashop wants to escape the vortex of homogeneous competition, it may need to further optimize product functions on the existing basis, while constantly launching new categories. Only in this way can it maintain its competitiveness in the market.

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