A large number of accounts have been deactivated! Article 3 of the Agreement is here again

Recently, many sellers have reported that they continue to receive emails from Section 3 of the Business Solutions Agreement , which states that sellers need to prove their account and authenticity and participate in a video interview for verification.

What is the Amazon Business Solutions Agreement?

The so-called " Business Solutions Agreement " refers to an agreement provided by Amazon to sellers, which stipulates the rights and obligations between sellers and Amazon, as well as the rules and conditions that sellers should abide by when using the Amazon platform to conduct business activities.

Sellers may not be aware of most of the contents, but many sellers are "deeply touched" by Article 3 of the agreement.

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Article 3 of the Business Solutions Agreement states:

“The term of this Agreement shall commence on the date you complete the registration for the Store Opening Service and shall remain in effect until terminated by us or you in accordance with the following provisions. You have the right to terminate the use of any Store Opening Service immediately at any time by notifying us through the Seller Backstage, email, Contact Us page or other similar means. We have the right to terminate your use of any service or terminate this Agreement after giving us 30 days’ prior notice.”

"We may immediately suspend or terminate your use of any Service if we discover that: (a) you have materially breached this Agreement and have failed to remedy the breach within 7 days of receiving a remedy notice, unless your breach causes us to be liable to a third party (if your breach causes us to be liable to a third party, we have the right to reduce or cancel this remedy period at our reasonable discretion); (b) your account is detected or we identify that your account may be used to conduct fraudulent, false or illegal activities; or (c) your use of the Service is detrimental or we identify that your use of the Service may harm the legitimate interests of other sellers, customers or Amazon. "

“We will immediately notify you of any such termination or suspension and the reasons and any means of appeal by email or other similar means including Seller Central, unless we reasonably believe that providing this information will hinder an investigation into fraudulent, false or illegal activity or will enable you to circumvent our protection mechanisms. Upon termination of this Agreement, all rights and obligations under this Agreement shall immediately terminate.”

To put it simply, if Amazon believes that a seller has violated regulations, it will freeze the seller's account.

Some sellers reported that they were really troubled by Agreement 3 this year. More than a dozen old stores received the notification, and now new stores have also received it.

The email the seller received showed that your account is currently under review in accordance with Section 3 of Amazon's Business Solutions Agreement . During the review period, we will revoke your ability to create Amazon Logistics shipments and will withhold your funds in accordance with the Funds Withholding Policy. This action was taken because we believe that your account or related accounts are suspected of engaging in deceptive or illegal activities (such as selling counterfeit inventory, thereby infringing intellectual property rights), which has a negative impact on buyers and our marketplace. To prove the authenticity of your account and inventory, you need to participate in a video interview verification.

The seller said that the current problem is that since his store is an old store, the legal person cannot make videos. Moreover, all the goods listed are whitelisted and have never been branded.

After some analysis, the seller guessed that it was because his store had no brand and Amazon might be conducting a strict inspection of such stores recently .

In addition, some sellers said they were asked to provide utility bills for piped gas, natural gas, electricity, tap water, mobile phone, landline or internet services.

According to feedback from sellers, quite a few sellers have been affected recently, and there does not seem to be a particularly good solution at present.

How should sellers respond?

Judging from the current feedback from sellers, it seems that the only way to deal with the scanning number in Article 3 of the "Business Solution Agreement" is to submit the information one by one according to the requirements put forward by the platform.

Regarding those who are required to submit bills for tap water, natural gas, electricity, tap water, mobile phone, landline or Internet services, some sellers have said that their applications were approved four days after submitting the relevant information .

According to the seller, his office address is a shopping mall address, so he just needs to ask the property management to issue an invoice. The invoice header needs to be changed to the name of the legal person, and then the electricity invoice and screenshots of the electricity bill deductions need to be submitted. It only took 4 days to pass the review.

“As long as the information is true, there will be basically no problem,” the seller concluded.

For sellers who need to conduct video verification, they need to make certain preparations in advance. If the legal person is not involved in the store operation, it is best to find another operator to participate in the video verification process to avoid being unable to answer some questions.

Some sellers have fallen into this trap. Recently, a seller posted that he had a video verification a few days ago, but the legal person who participated in the verification was not involved in the store operation. As a result, several questions were not answered very well during the verification process.

After the video verification was completed, the platform stated that it would email the results after 7 working days, but more than half of the time had passed and there was still no news, so the seller felt that he might be "out of luck".

If the store is really closed, how to minimize the loss becomes the top priority for the seller. The existing inventory may have to be moved to another warehouse. In addition, there may be risks if the store is used to copy the sales. For a time, a large number of sellers did not know what to do.

In addition, many service providers have also taken this opportunity to emerge, saying that they can help sellers quickly file a complaint to get their accounts back, or that they can provide a so-called question bank for video verification. Sellers must carefully identify them.

Amazon's move shows its determination to improve the platform environment. After all, since last year, Amazon's investment promotion has been calling on sellers to promote branded operations. Only by making good products and brands can we achieve true long-termism.

In the future, sellers should try to register their brands in advance, and make good products while also maintaining brand awareness. As Amazon's policies become increasingly stringent, sellers must operate in compliance to minimize account risks.

Amazon

Business Solutions Agreement

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