When it comes to the topic of early childhood education, parents all over the world will nod in agreement on its importance. A series of early childhood education animations, teaching materials, toys and other products are emerging in the market. What we are going to talk about today is a product made popular by the early childhood education animation CoComelon. CoComelon is an Indian 3D animation video producer for children. Its educational videos are designed to help children learn about letters, numbers, shapes, colors, animals, etc. It is the No. 1 children's animation on YouTube in the United States. The channel currently has 120 million subscribers on YouTube and has been viewed more than 110 billion times on that platform alone. According to the editor's inquiry on the Amazon platform, the products under this IP are ranked relatively high in the children's toys and early education categories. At the same time, the editor also checked Google Trends and found that the search popularity of CoComelon in the United States, the United Kingdom and other places has always been high. In fact, the watermelon dolls and the recent Squid Game series peripheral products are typical products that are popularized by TV series. Like the Squid Game series peripheral products, when this type of product is combined with festival elements, the sales will be even more popular.
At present, as Christmas and New Year are approaching in Western countries, platform merchants will vigorously promote and hold promotional activities to strive for another wave of profits. The animation and film and television industry will naturally not miss this opportunity. While various popular IP programs are competing for traffic, they will naturally drive the popularity of related peripheral products again.
At this time, some sellers may want to quickly ship and put the products on the shelves to make a profit, but such popular IPs will definitely involve infringement issues. According to the editor's inquiry, CoComelon has registered relevant word trademarks and graphic trademarks in many countries including the United States and the European Union. Seeing this, I believe that many sellers have realized that it is not easy to follow the trend and sell CoComelon peripheral products. In fact, not only this IP, but also popular IPs such as Squid Games are basically 100% infringing. Once the US GBC law firm takes action, no matter how big the store is, it may be directly closed by the platform.
Although this type of traffic-based express product is very tempting to sellers, the editor would like to remind you that operating legally and in compliance with regulations is the way to long-term development. Infringement Product Selection Amazon Platform |
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