Due to its price advantage, "Made in China" products are more popular among American consumers

According to an American Amazon seller, many Americans tend to say they like " Made in the USA " products, but their purchasing behavior does not reflect this ( including the seller himself ). This view immediately attracted the approval of many American Amazon sellers.

It is understood that the seller sells baby products on Amazon, designs and produces products in the United States, and has about 4 years of operating experience. However, since this year, the account he operates has been getting worse and worse.

The seller said that since Amazon opened the floodgates to accept new sellers, his products could no longer be competitive in terms of price and advertising . It is reported that the seller's products are produced in the United States, and its cost per unit is 3-4 times that of Chinese sellers . Coupled with crazy advertising ( ACOS soared ) , this series of problems even made the seller think about giving up Amazon.

Other American sellers have also proposed solutions, such as: increasing the added value of products, emphasizing product quality, focusing on product safety and compliance, emphasizing "Made in the USA" (in packaging, product details page, A+, etc.), ensuring sufficient inventory, choosing products that can be priced at a premium, etc. However, the facts show that although most sellers believe that American consumers prefer "Made in the USA" products, price is still the main factor affecting 99% of shoppers to place orders .

In addition to consumers, there are also some local retailers in the United States who, even if they know that a product is produced in China, have to continue to buy these products due to cost issues . At present, due to the serious inflation in the United States, rising prices, currency depreciation, and reduced consumer purchasing power, more and more American consumers prefer "low-priced" products.

As we all know, low cost is a major advantage of "Made in China". If Amazon sellers can make full use of the low-cost advantage to further increase the added value of products, ensure product compliance and safety, and focus on building brands, Amazon's road will become wider and wider.

American Consumers

Amazon

made in China