Affected by the epidemic, global e-commerce has ushered in rapid development, and consumers' shopping methods are also changing. It is reported that Italian e-commerce has reached an astonishing level , and more and more consumers are turning to online shopping .
According to a study by Packlink, a startup in the field of international freight , e-commerce in Italy is developing rapidly , with the main shopping groups being consumers under 40 in the northwest and south , with an average monthly spending of between 50 and 150 euros. According to foreign media reports, the growth rate of e-commerce in the region has surpassed countries such as Germany and the Netherlands, ranking first in Europe.
eBay is becoming the most popular e-commerce shopping platform for Italian consumers. Many consumers believe that they have the opportunity to buy all kinds of goods they want on the eBay platform. At the same time, coupons on the eBay platform are becoming the main factor attracting consumers to buy, and about two-thirds of people believe that they can buy products with better value for money on eBay.
In addition to favorable prices, Italian consumers believe that product quality and shopping experience are also core factors they consider when choosing a shopping channel. When selecting products on the eBay platform, product reviews will affect consumers' final purchase . Therefore, it is crucial for sellers to maintain good reviews when operating.
Packlink also studied the most popular products on eBay in Italy. It is reported that clothing is the most frequently purchased product on eBay by Italian consumers , with about 57% of consumers having purchased clothing on eBay. The second most popular product is electronic devices, with 57% of consumers preferring to buy electronic products on eBay. In addition, 52% of Italian consumers have purchased books and video games on eBay.
In addition, sustainable products are also a hot trend in the development of e-commerce this year. In Italy, consumers will also pay close attention to the impact of the products they buy on the environment when shopping. Therefore, sellers can take environmental protection into consideration when producing products in order to better meet the shopping needs of consumers. Italy eBay E-commerce |
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