eBay UK Black Friday prediction: 66% of consumers will choose small business sellers

As the Black Friday shopping festival enters its final stages, eBay has made predictions for Black Friday sales in the UK to help sellers better prepare for the busy shopping festival.

The pandemic has made more British consumers accustomed to online shopping, and has also given them more time to think about what kind of businesses to spend their money on. It is worth noting that more and more British people choose to support small independent businesses. According to statistics, eBay UK sold 40 items per second on Black Friday last year, and 90% of the items were from small businesses.

This year, eBay predicts that 66% of British consumers plan to buy goods from small businesses on Black Friday. According to eBay, there are now 300,000 small businesses on the platform. The diversity of sellers can give consumers more choices when shopping.

The head of the platform said that in an era when inventory and supply chain are uncertain, British small business sellers on eBay are the "secret weapon". The advantage of small business sellers is that they have a distributed supply chain, which allows them to layout and mobilize goods relatively flexibly, providing consumers with more choices.

Due to the relatively fewer opportunities for people to spend during the epidemic, 77% of British people are ready to do Christmas shopping on Black Friday. Therefore, sellers of small businesses can plan ahead to cope with the early shopping trend of consumers.

In addition, eBay data shows that 30% of consumers intend to sell their items to provide funds for shopping. The platform also encourages this operation, which can not only help consumers reduce shopping costs, but also contribute to sustainable consumerism.

Another 50% of British people intend to shop more consciously, and buying refurbished products has become a shopping trend this year. Many consumers are ready to buy refurbished products from stores certified by the Refurbishment Center on eBay in 2021 during the shopping festival. eBay said that all refurbished products are certified by the platform and come with a one-year warranty, so consumers can buy them with confidence. Consumers can buy top products at a lower price.

Experts say many consumers plan to buy cleaning appliances on Black Friday, so refurbished vacuum cleaners are expected to be one of the most popular items on Black Friday. Consumers can get cleaning products from big brands such as Dyson and Shark at super discounted prices.

For consumers who want to buy 3C products as gifts, refurbished smartphones from Apple and Samsung will also have good sales.

Although sellers and buyers are facing certain challenges under unfavorable conditions such as the epidemic and supply chain shortages, both buyers and sellers still show a positive attitude towards the upcoming shopping festival.

Moreover, under the influence of the general environment, consumers' consumption concepts and habits have also changed to a certain extent. Compared with large enterprises, small business sellers can use their own advantages and adjust products and marketing strategies in combination with local conditions to provide consumers with better services so as to hand in a satisfactory "answer sheet" during the shopping season.

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