Related searches surge 2500%! Overseas fashion sets off a new trend

According to foreign media reports, after eBay cooperated with a British reality show in May , the search volume for second-hand clothing on eBay increased sharply.

Jemma Tadd, head of eBay's UK fashion department, said that since the show was broadcast , British consumers' attention to second-hand fashion products has skyrocketed , and the topic surrounding the fashion worn by the guests has continued to be hot.

It is reported that after the show was broadcast , searches for "second-hand clothing" on eBay increased by 700%; on Google's online market, searches for "eBay second-hand clothing" increased by 756%, and searches for "second-hand" increased by 660%; overall, searches for "second-hand fashion" in the UK online market increased by 935% .

Due to the popularity of the program, the styles of the guests participating in the program have also attracted widespread attention, and the various dressing styles have caused consumers to imitate them.

The women's dressing trends inspired by the show can be mainly divided into three types, namely neutral style, personality style, and elegant and sexy style.

Searches for neutral styles have surged : blue PVC tops ( up 2,500%) , white vests ( up 171% ), and oversized jeans ( up 50% ) .

The characteristics of dressing for individuality: the search volume of green mini skirts increased by 300% , the search volume of green sequin skirts increased by 180% , and the search volume of yellow matching increased by 78% .

Elegant and sexy styles are also popular among the British: searches for pin-up girl outfits increased by 350% , tailored dresses by 72% , and tight dresses by 27% .

In addition, the show's leading male dressing styles are "vacation style" and " college style " . Among them, the keywords for men's clothing that have seen a surge in search volume include: patterned shirts ( 250% ), printed shirts ( 100% ), Hawaiian shirts ( 55% ), baseball shirts ( 37% ), and satin school jackets ( 33% ) .

In 2021 , the "noughties" style ( understood as a retro trend ) quickly became popular in the UK , and reports predict that this fashion trend will continue in 2022. The resulting demand for 90s-style clothing, such as loose jeans, overalls, and bright and bold colors , surged in 2021 and will continue in 2022.

In addition, due to the return to social places, the demand for various party fashion products has surged. According to a report from the e-commerce platform ASOS, in 2021, a pair of party high heels was sold every 13 seconds on the ASOS platform in the UK, with sales exceeding 440,000 pairs . The search volume of major party clothing brands in the UK has increased, with the highest increase of 182% and the lowest increase of 71% .

Although most industries have slowed down due to high inflation, there are still some hot sales trends that can help sellers increase sales and understand the market, or achieve some favorable results in the cracks.

U.K.

Fashion Trends