Crocs sales will increase by about 67% in Q4 2021!

2021 has passed, and many businesses have begun to predict sales in the fourth quarter of 2021. Among the major categories on e-commerce platforms, clothing and footwear have always been "evergreen products". Among them, Crocs is considered a leading brand in footwear.

According to the latest news from Crocs , the company said its sales in 2021 are expected to increase by about 67% compared to 2020 , higher than previously expected . And sales in the fourth quarter, which has not yet been announced, will increase by 42% , better than the 36.6% growth predicted by analysts .

Crocs CEO Andrew Rees said 2021 was an extraordinary year for the Crocs brand in a challenging global supply chain environment . Crocs had previously stated that its full-year sales would increase by 62% to 65% , compared with analysts ' expectations of 65% year-on -year growth .

The brand's growth has not fared well in the stock market, with Crocs closing down 2.5 percent at $122.60 on Monday after it compared with expected growth .

The picture comes from Crocs official website

Although the brand has not yet provided fourth-quarter earnings outlook , its estimated fourth- quarter growth of 42% is worth looking forward to . Analysts expect Crocs to earn $1.39 per share on average.

For 2022, Crocs reiterated its forecast for revenue growth of more than 20% excluding Hey Dude. Some analysts expect the brand to grow 32% from the same period last year .

In December , Crocs planned to acquire privately held shoe brand Hey Dude for $2.5 billion in cash and stock. The deal is expected to close in the first quarter of this year .

Founded in 2002, the brand ranks high among casual footwear brands and is loved by consumers for its product quality and innovative ideas.

According to public data, the brand's operating income in the third quarter of 2021 more than doubled to $203.1 million compared to the third quarter of 2020, and its operating profit margin expanded from 19.9% ​​in the same period last year to 32.4%. Revenue in the third quarter increased by 73% to $626 million. Growth in the Americas reached 94.5%.

Crocs CEO Andrew Rees has said that revenue in 2022 is expected to increase by more than 20% compared to 2021. Although supply has been affected by supply chain shortages, its growth remains strong driven by strong consumer demand.

Crocs

2021

Q4