Shopee 11.11 Sale Concludes Successfully with Sales of Over 2 Billion Items, Setting a New Record

Leading e-commerce platform Shopee announced that the annual biggest shopping event, the 11.11 promotion, has come to a successful conclusion: in the first two hours of the promotion day, the number of platform users increased by 5.5 times that of normal days ; during the promotion period, the platform set a new record, with a total of more than 2 billion items sold. Among them, home life, fashion accessories, 3C electronics and beauty care are the most popular cross-border categories.

Zhou Junjie, Chief Commercial Officer of Shopee, said : “We are very pleased to see that this year’s 11.11 sale has once again had a positive impact on consumers, merchants and local communities. The rapid development of the digital economy has brought huge opportunities. Shopee will continue to devote itself to the popularization of e-commerce, helping more consumers and merchants to reach online and achieve growth. At the same time, we are honored to give back to the community and provide support to those in need. In the coming months, Shopee will continue to expand and create greater value for our users.”

Discovering needs and building bridges, Shopee helps more users enjoy the benefits of digitalization

As the largest promotional event in history, Shopee 11.11 is committed to connecting more users to enjoy the benefits of e-commerce, especially in non-central urban areas where digital awareness is relatively weak. On the day of the promotion, the number of consumers in small and medium-sized towns and rural areas on the Shopee platform increased fivefold . They used Shopee to make convenient purchases and thus started their digital life.

At the same time, in order to help more consumers enjoy a safer and more convenient payment experience, Shopee upgraded the payment tool ShopeePay and provided exclusive discounts, significantly driving the growth of e-wallet usage in the region. The number of orders completed by buyers in non-central urban areas using ShopeePay surged 9 times compared to usual days .

The 11.11 promotion not only benefited many consumers in the region, but also brought buyers and sellers closer together. During the promotion, more than 3.5 billion messages were sent through Shopee Chat, and the newly launched Chat Chinese translation function also greatly facilitated the communication between consumers and Chinese sellers.

Catering to the needs and upgrading services, Shopee efficiently acquires customers with a better promotion experience

As the leading e-commerce platform in Southeast Asia, Shopee has upgraded its services during the 11.11 promotion to bring more entertaining interactive experiences and richer product selection to local residents:

● Interactive entertainment boosts user engagement : As an important part of the online experience, live streaming and games have once again gained super high popularity. Taking the Philippines site as an example, during the 11.11 promotion, the total length of Shopee Live live streaming reached 5 million hours; the in-app game Shopee Prizes set a record of over 270 million game times, building a high ground for promotion traffic;

● Diversified demands emerge, and brand malls are popular : The rich brands and exclusive discounts make Shopee Mall a hot spot for 11.11 promotions. After years of development, Shopee Mall's brand team has gradually grown, including many Chinese brands;

Filling demand and expanding supply, Shopee connects with domestic products to add color to 11.11

During this year's 11.11 promotion, a large number of new users poured in, bringing more vigorous online shopping demand. Many Chinese merchants took advantage of the opportunity to go overseas and enrich the supply side with high-quality and low-priced goods. With the support of Southeast Asian consumers, home life, fashion accessories, 3C electronics and beauty care have become the most popular domestic product categories.

● Home life category : The home scene under the epidemic situation has brought stable demand. Xiamen Haijiyi has made a high-quality and low-priced paper towel into a long-lasting hot-selling single product with accurate insight into market trends. On the 11.11 promotion day, more than 50,000 orders were sold. In addition to the hot sales of daily household items, Southeast Asian consumers have also begun to buy "black technology" products from China. The smart home appliance brand iLife 's promotion day increased its order volume to 65 times that of normal days ;

● Fashion accessories : Despite the pandemic, Southeast Asian people’s love for beauty remains unabated. Yiwu Zhenshang Jewelry uses simple European and American style jewelry as a breakthrough point, which not only won the favor of a large number of Vietnamese consumers, but also achieved a three-fold increase in the number of promotional orders across the entire site compared to the same period last year ;

● 3C electronics category : As a traditional advantage category, domestic mobile phones and accessories have effectively supplemented the demand of Southeast Asian consumers for digital products. In this 11.11 promotion, POCO teamed up with Shopee to promote the POCO X3 Pro model and offer unprecedented discounts. At the same time, it exclusively launched the POCO M4 Pro 5G in Singapore, Malaysia, and the Philippines, with total sales exceeding 10 million US dollars , ranking first in the Southeast Asian mobile phone and tablet category ; another well-known domestic mobile phone brand realme exclusively launched the realme narzo50i and realme C25Y in Malaysia on Shopee 11.11, and achieved a good start on the day of the promotion, with sales of narzo50i exceeding 10,000 units ;

● Beauty and skin care products : With the development of domestic beauty products, various high-quality and distinctive products have enriched the choices of Southeast Asian consumers. Chinese beauty representatives Perfect Diary and F-Luer have cultivated localization strategies in accordance with local conditions and both made it to the 11.11 Southeast Asian makeup category list .

  Figure: Shopee 11.11 promotion brand hot selling list (all Southeast Asia)

At the same time, to ensure that local consumers can have a better cross-border shopping experience, Shopee's one-stop cross-border solution continues to make efforts, based on key links such as logistics, marketing, and incubation, to help domestic products be sold far and wide and efficiently meet consumer demand in Southeast Asia.

● Multiple logistics solutions support, worry-free overseas shipment of all categories : In preparation for the big promotion season, Shopee Logistics Service SLS completed a number of optimizations before the big promotion, adding a new Dongguan warehouse and expanding the Hong Kong warehouse; the average delivery time before the big promotion has increased by 10% compared with the same period last year . During the big promotion, Shopee integrated multiple logistics solutions such as heavy goods, sea transportation, and overseas warehouses. SLS added nearly 100 charter flights, cooperated with more than 200 routes and more than 800 flights covering Southeast Asia, and fully supported the largest 11.11 promotion in history . Currently, SLS can achieve the fastest delivery in 3 days .

○ Heavy goods channel : Shenzhen Boyu Trading, a seller of women's shoes, used the heavy goods channel to promote sales, effectively reducing logistics costs and offering consumers higher discounts . On November 11, the store's orders exceeded 10,000, an increase of 15 times that of normal days .

○ Overseas warehouse : HIGHTUNE , a brand seller specializing in home storage products , has benefited from the advantages of local storage and fast delivery of overseas warehouses, and has received a lot of praise from buyers. On the day of the big promotion, the number of orders from its overseas warehouse store in Malaysia increased by 9 times that of normal days .

● A two-pronged approach of on-site and off-site marketing to boost traffic and promote conversions : To help cross-border sellers efficiently attract traffic and acquire customers, Shopee’s marketing matrix integrates a series of on-site interactive gameplay such as live streaming and games, and collaborates with Shopee Facebook Collaborative Ads (CPAS), Google Shopping Ads (GSA) and Shopee Affiliate Marketing (AMS) to promote traffic conversions.

○ On-site traffic : Shopee Live livestreaming is highly effective in driving sales. A cross-border fashion accessories seller used Shopee Live to create a hit product through livestreaming on the day of the big sale, and sold more than 5,000 units in the Singapore market .

○ Off-site traffic diversion : Women’s clothing brand Zanzea worked with Shopee’s cross-border team to actively conduct preheating and water accumulation before the big sale, with an advertising investment-to-production ratio of more than 300 times in the first hour of the 11.11 big sale ;

● Customized growth plans help small and medium-sized domestic brands go abroad: On the eve of the big sale, Shopee’s cross-border team launched the BrandStars program to cater to the brand needs of Southeast Asian consumers. It has now successfully helped many emerging domestic brands to enter the blue ocean: Seaways , a kitchen and bathroom cleaning brand , entered Shopee in August this year and quickly increased its brand awareness in the Southeast Asian market through the BrandStars program. On the day of the 11.11 big sale, the number of orders increased by 6 times compared to the eve of the big sale .

As a leading e-commerce platform, Shopee has always been committed to helping more people benefit from e-commerce. Based on the platform's extensive user base, Shopee has rooted its promotion matrix in Southeast Asia after years of hard work, and has used it to connect more diverse social groups to achieve accelerated popularization of e-commerce. The year-end shopping season has entered its climax, and Shopee will continue to optimize the platform experience and revitalize digital life in Southeast Asia with a complete ecological service.

Shopee

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