Sales soar, pet brand receives $8 million in financing

In recent years, the pet industry has become increasingly popular, with more and more people raising pets. The pet products market has also ushered in a period of sales growth. This market trend has not only attracted the attention of more sellers, but also attracted the attention of investors. News of pet companies raising funds and going public has continued to come in. Recently, the American pet brand Alpha Paw received $8 million in financing.

Alpha Paw provides pet products for dogs and cats, such as breed-tailored nutritional foods, a variety of cushions, cat scratching posts, and a variety of hygiene products . Alpha Paw has carved out a niche in the crowded pet health space with its breed-specific pet food and health product lines .

(Image source: Alpha Paw official website )

Alpha Paw was founded in 2018 by father and son entrepreneurs Ramon and Victor van Meer. It was relaunched in the pet health field in 2019, and its sales have been soaring. It was $750,000 in 2019, reached $20 million last year, and is expected to reach $35 million this year.

Alpha Paw is continually expanding its catalog of breed-specific pet products, and when developing products, they also carry the " Veterinary Seal of Approval " from pet experts and certified veterinary specialists to ensure that the products on the platform meet the highest industry standards.

After this round of financing, Alpha Paw will continue to expand its product line and plans to acquire other pet brands. In the future, it will also launch a series of subscription box services, such as food and nutritional supplement ingredients , hygiene products for treating allergies or diseases such as hip and joint problems , and edible items for dental care.

In addition to selling on its own official website, Alpha Paw also has a presence on other e-commerce platforms, and its Amazon store has accumulated a group of loyal users. In addition, Alpha Paw also attaches importance to promotion on social media, and the total number of fans on various platforms has exceeded 10 million.

Pet supplies have always been a stable market in Europe and the United States, and the epidemic has further promoted this development. In 2020, the pet industry's sales exceeded US$100 billion.

Under this situation, sellers and capital have increased their investment in this category, and the industry is gradually moving towards intelligence. If sellers want to get a share in the crowded track, they must also spend more time on the uniqueness and innovation of their products.

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Financing

Soaring