In the post-epidemic era, there are new changes in US consumer search trends

In the more than two years since the outbreak of the epidemic, the shopping habits and main structure of American consumers have changed to a certain extent. People who were originally keen on physical stores have turned to online shopping, and the Z generation is becoming the main consumer.

Before and after the outbreak of the epidemic, new changes also appeared in consumers' search trends.

Relevant research shows that in the post-epidemic era, American consumers' search trends have shifted more to home decoration, protective products, and fashion styles . In addition, as the epidemic has eased, searches for outdoor products such as tents and ski equipment are also rising.

The searches and purchases of home decorations and protective supplies both increased, mainly due to the protective measures taken in various parts of the United States during the epidemic and the increased awareness of self-protection among the public.

As the epidemic recurred, American consumers spent more time at home. This made more consumers pay attention to house decoration, indoor and outdoor decoration, etc. According to CodeFuel research statistics, the number of searches related to home and garden in the United States increased by 21%.

With the emergence of Omicron, the number of new crown cases in the United States has increased rapidly, causing a surge in searches for protective equipment. Children's kn95 masks, n95 masks, disposable masks, nucleic acid testing kits, etc. have been ranked in the top three hot search terms recently. According to previous reports by foreign media, after the country's home Covid testing products surged, some pharmacies even had empty shelves.

In the second half of 2021, as the epidemic in the United States eased, search terms related to "outdoor" also increased. Searches for parks and travel increased by 63% and 14% respectively. The arrival of winter has led to an increase in sales of winter outdoor products. According to CodeFuel's forecast, tents, ski suits, and mountaineering suits will continue to sell well.

It is worth noting that in addition to the above search trends, fashion is also an important search trend. According to CodeFuel 's research data , the number of searches related to this has increased by 27% .

These new changes in search trends not only reflect consumer preferences , but also provide direction for sellers to sell their products.

USA

Search Trends

Post-epidemic