Like other economic industries , the main battlefield for Halloween products has shifted online, and it is estimated that more than half of consumers will purchase Halloween-related products online this year.
According to statistics from the statistics agency Statista , at the peak of the epidemic in 2020 , 52% of parents chose to buy children's decorative clothing through offline stores , and 49% chose to buy candy in-store.
This year, that has changed , with 55% of parents planning to buy their children's decorative clothing online , while only 42% plan to buy it in store .
Obviously, as the epidemic situation improves , Americans are celebrating their traditional spooky festivals . According to Influence Central data , only 3% of parents plan not to participate in Halloween activities this year , 34% of parents will celebrate through small- scale gatherings , and another 27% expect to participate in celebrations at school .
The spending of the American people also echoes this trend . According to a survey by NRF (National Retail Federation ), overall spending on Halloween in the United States this year will increase from US$8 billion in 2020 to US$10.14 billion , compared with US$8.8 billion in 2019 before the epidemic .
The average American will spend $102.74 on Halloween this year , more than $10 more than in 2020. Families with children will spend $149.69, compared to $73.57 a year ago . Meanwhile , the NRF said online sales trends are also continuing to grow, and it is expected to generate $2.94 billion in online sales this year .
It is understood that the first two weeks of October are the peak shopping period for Halloween, and it is expected that 40% of men and 39% of women will choose to shop during this period . In addition, 33% of men and 39% of women will start related shopping activities in September .
The NRF also mentioned that nearly 100% of people (97% of men and 96% of women) expect to buy candy , 79% of men and 78% of women will buy decorations , 70% of men and 67% of women will buy decorative clothing , etc.
NRF President Matthew Shay said Americans will spend more than ever to celebrate Halloween this year , and retailers have taken a series of measures to ensure that consumers are provided with an adequate supply of holiday merchandise . Independent website Cross-border e-commerce market |
>>: Amazon releases new policy, free returns for FBM fashion products
Walmart appears to be stealing more of Amazon'...
As a pioneer in Indonesian e-commerce, Tokopedia ...
Recently, an organization conducted a survey of s...
Founded in 2012 and headquartered in Boston, Driz...
According to a survey by social media platform Lo...
Qingying Refund is committed to analyzing the mos...
White House Black Market is an American fashion c...
Amazon Europe launches 20% discount on shipping r...
2GUD is a second-hand product sales platform launc...
On April 23, the fast fashion apparel brand "...
According to techcrunch, SaaS website building pl...
How much ground is left to be won for merchants ?...
Without nailing or riveting, two pieces of wood a...
In the first nine months of this year, Shenzhen-b...
VAVA is a brand under the Sunvalley Group, mainly ...