What is ShopLocal? ShopLocal Review, Features

ShopLocal is a shopping price comparison website that provides marketing and advertising services. It specializes in building, hosting and maintaining product catalogs and weekly online advertisements for large retailers. Its partners include dozens of US retail giants. Users can search for the price of the same product on major shopping websites and in local retail stores by region or city, thereby obtaining the lowest price and discount information of local physical stores.

About ShopLocal

ShopLocal partners include major U.S. retailers or brands such as Ace Hardware, Kohls, Office Depot, Michael's, TrueValue, Target, Lowe's, Staples, Jo-Ann, CVS Pharmacy and Walgreens.

The ShopLocal SmartMedia service retrieves catalogs and weekly ads and delivers them to customers.

Development History

-ShopLocal was originally called SalesHound.com, LLC (founded in March 1993), and then changed its name to CrossMedia Services, Inc. on July 30, 2001.

-In 2004, TKG Holdings acquired CrossMedia Services, Inc. for $75 million.

-On July 8, 2008, Gannett acquired Tribune's 42.5% stake for $22.3 million and McClatchy's 15% stake for $7.9 million, making ShopLocal 100% owned by Gannett.

-Shoplocal is now part of TEGNA Digital and merged with PointRoll to create Cofactor Digital. In December 2016, Chicago-based digital media/ad tech agency Liquidus acquired CoFactor.