Sellers receive 50,000 orders per day! Anker and SHEIN are both planning to enter this blue ocean market

With the booming development of e-commerce, Chinese brands, backed by strong supply chain advantages, are experiencing an explosion in overseas markets. Going global is only the first step, and Chinese brands still need to continue to explore the secret of getting rich by taking deep roots in overseas markets.

Going overseas to dig for gold, selling big in Southeast Asia

A new blue ocean worth hundreds of billions of dollars, an excellent breeding ground for super sellers ... Southeast Asia, with countless dazzling halos on its head, has become the focus of more and more super sellers as its online economy has entered the fast lane of development.

On the one hand, cross-border sellers with many years of overseas experience are all "rushing to the beach" in Southeast Asia.

As early as 2020, Anker Innovations, a benchmark company in cross-border e-commerce exports, stated that in addition to further consolidating its leading position in mature markets such as North America, Europe, Japan, and the Middle East, it is gradually advancing its layout in the Southeast Asian market. During the 2020 Double Eleven promotion, Anker Innovations achieved great success and won the Top 1 Best-Selling Brand in Mobile Accessories on the Southeast Asian 11.11 Shopee platform!

Coincidentally, Youkeshu, a veteran cross-border player that has long been in the Southeast Asian market , has achieved good results in this field year after year. Public data shows that Youkeshu's revenue on Shopee, a well-known Southeast Asian e-commerce platform, reached 124 million yuan in the first half of this year , up 26.89% year-on-year.

Southeast Asia's ability to attract money is gradually showing, and SHEIN, a fast fashion e-commerce brand known as the "Chinese version of Zara", has also focused its attention on Southeast Asia. It is reported that in July this year, SHEIN established a new center in Singapore to expand the Southeast Asian market. At present, SHEIN has opened brand independent websites in Singapore, Thailand, Vietnam and the Philippines in Southeast Asia, and plans to create an independent website in Malaysia in the future.

In fact, as the export of products has become a general trend, more and more Chinese companies, whether they are a group of cross-border old-brand sellers that have long been well-known overseas, or newcomers who have just opened up their territory in overseas markets and want to make a big splash, have keenly captured the opportunities brought by the rapid development of Southeast Asia's online economy.

Bear Electric Appliances is one of them. Data shows that Bear Electric Appliances, a major domestic brand, is accelerating its pace of expansion in Southeast Asia. The geographical proximity, the large Chinese community in Southeast Asia, and the cultural aesthetics that are more in line with Bear Electric Appliances' market positioning have led Bear Electric Appliances to consider Southeast Asia as a track for long-term investment.

"Southeast Asia will be the fastest growing digital economy in Asia Pacific , with GMV growing nearly 80% year-on- year, and we expect this figure to double in the next five years." A recent report by Facebook and Bain & Company showed that online retail in Southeast Asia grew 85% year-on-year, and the region is expected to see nearly 80% of consumers turn to online shopping by the end of 2021.

The report also shows that by the end of 2021, there will be 350 million online consumers in Southeast Asia, compared with about 310 million at the end of 2020. Compared with last year, per capita online spending has increased by 60%. By 2026, overall e-commerce sales in Southeast Asia are expected to double, and more and more Southeast Asian consumers (45%) will use online shopping as their main shopping channel.

Going to Southeast Asia is an inevitable trend.

How can brand sellers open up bigger channels in the Southeast Asian market?

On the cross-border journey, Chinese enterprises have changed from focusing only on the European and American markets to expanding their global presence, and then to the rise of the idea of ​​competing not on price but on service and quality. Chinese products with rich varieties, high quality and low prices have greater competitive advantages. It is reported that industries such as home appliances, leather, furniture, bicycles, hardware products, batteries, and down have become industries in which China has comparative advantages and certain international competitiveness in the world .

While taking advantage of China's supply chain advantages, more and more Chinese companies are working hard to build technological barriers, improve independent research and development capabilities, and make their brands a moat for performance growth.

Shopee, which has an absolute advantage in the Southeast Asian market , has also opened up a larger channel for brands to expand into Southeast Asia. According to a consumer survey of six major markets in Southeast Asia recently released by Shopee, as many as one-third of the respondents said that they shop at Shopee Mall at least once a week. Compared with prices, these brand influencers are more concerned about the variety of brands available on the platform, and look forward to obtaining exclusive discounts and membership points from their favorite brands.

This year's Shopee 10.10 Super Brand Festival has become an ideal opportunity for emerging brands to enter Southeast Asia. To this end, Shopee has launched two measures during this promotion to help more brand sellers explore potential customer bases and better cultivate buyer loyalty:

1. During the promotion period, Shopee launched a series of limited-time promotions with super-value coupons, including brand late-night rush events, "brand gift package coupon 1 yuan rush" events, early bird store coupons, etc., to help brands quickly attract new users;

2. On the day of the big sale, all Shopee Mall brand members who complete purchases in the brand’s official store will receive a free registration gift and higher points rewards, further enhancing brand loyalty.

(The popular Korean girl group ITZY also joined the 10.10 Super Brand Festival to gather more traffic and more joy for the big promotion)

50,000 orders a day ! Shopee sellers are flooded with orders

On the Shopee platform, Chinese brand sellers have seen a lot of sales:

During this year's 9.9 promotion, Xiaomi won the sales crown of Shopee Mall's Southeast Asian smartphone brand list; Perfect Diary, a representative of domestic beauty products, was also favored again and won the sales champion in the Singapore cosmetics category; Focallure and PinkFlash brands under Guangzhou Meizhou Technology Co., Ltd. had a total of 110,000 orders per day, among which Focallure won the first place in the Shopee Mall beauty category in the Vietnamese market.

"The guys and girls who are packing the goods can't keep up with the speed of the 9.9 promotion." Taking the just-concluded 9.9 promotion as an example, many Shopee sellers easily received over 10,000 orders. One of the sellers seized the traffic opportunity and received over 50,000 orders on the day of the promotion, becoming a super seller. The peak season in the second half of the year has already begun, and with various promotions coming one after another, Shopee sellers will have an even more exciting feast of orders.

Shopee sellers are reporting good news frequently. Do you also want to be a Shopee seller and experience the joy of booming orders? The Shopee 2021 Annual Merchants Conference on October 21st is not to be missed. For a sneak peek, let's take a look at the 4 highlights of the Shopee Annual Merchants Conference.

Focus 1: Latest news & authoritative interpretation of product selection tips. Shopee's professional team interprets the platform's latest strategies and provides you with in-depth analysis of various promotion traffic methods! There are also authoritative interpretations of the latest product selection tips, so that you can choose products wisely and make money!

Focus 2: Brand support plan was launched. To help Chinese brands rise overseas, Shopee's brand team focused on creating the BrandStars brand seller support and incubation project this year, customizing a complete set of brand growth path plans for each brand. The conference site will open a green channel throughout the entire process, and sincerely invites sellers from all brands to join hands and expand overseas!

Focus 3: Rapid breakthroughs to open up new opportunities in Latin America. This conference specially invites new market leaders to provide sellers with market analysis and promotion plans for Brazil and Mexico, so that you can grasp new opportunities and lead the way without worries!

Focus 4: Tailor-made, exclusive customization, face-to-face planning with Shopee official managers. Shopee official account managers will communicate with all sellers face-to-face on the spot, take you to the store quickly within 24 hours, and managers will guide you step by step throughout the store opening process!

Friends who have not yet registered can scan the QR code on the poster below to join the group and register . In addition, sellers who have not yet settled in Shopee can click the link below to quickly settle in Shopee!

Sign-in link: https://shopee.cn/s/9JUsiXK