For American families, pets and children are the most important members. Those with children raise their children, and those without children raise their pets. They put more and more family expenses on children and pets, which also makes the related categories bloom.
Amazon and Chewy dominate the U.S. pet market
More and more foreigners choose to keep pets as a spiritual comfort, which has led to the gradual growth of the American pet market. The e-commerce market, as a developing potential market, has driven the American pet market share to an ever-increasing level.
In the U.S. pet e-commerce market, Amazon has the highest market share, followed by Chewy, and Walmart ranks third. These platforms have benefited from the expansion of the pet market and have a slightly larger share of the pet market.
Relevant data shows that by 2025, the sales of the entire pet products industry is expected to reach 94.6 billion US dollars, and e-commerce sales will account for 53%. Pet food and care products are the categories most frequently purchased online by pet owners, and related sellers can focus on them.
US toy sales surge 27%
Relevant data shows that toy sales in the United States increased by 27% in the first quarter of 2021, and the most popular toys are Pokemon, Barbie, Star Wars, and Lego. The compound annual growth rate of this category is positive, and the growth rate is mostly in double digits.
In particular, plush toys have seen a significant growth rate, soaring 44% in 2020. Categories such as games and educational games have also grown rapidly, but as the COVID-19 pandemic is brought under control and the home quarantine period ends, the growth rate of these categories is slowing down.
However, with the Biden administration's new initiatives to provide relief to American children and implement a series of measures such as child tax credits, I believe the children's toy market will only get hotter. Relevant sellers should also pay more attention to the popular categories of children and pets, which will usher in an opportunity for explosive sales. USA Amazon chewy |
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