On July 13, local time in the United States , when the US presidential candidate and former President Trump was giving a speech at a campaign rally in Pennsylvania, gunshots were heard at the scene. The live broadcast showed that there was blood on Trump's right ear, and then he evacuated the podium as soon as possible under the protection of the Secret Service. At present, the US Secret Service confirmed to the media that Trump is safe.
Soon after, a photo of the incident went viral on the Internet and appeared on the cover of Time magazine.
It is reported that T-shirts with the photo on them had appeared in online stores on the day of the incident .
Take TikTok as an example. A local seller in the United States used a 3D printer + T-shirt method to make a cheering T-shirt. The seller has sold more than 2,100 T-shirts at a price of $24.99. In addition, this product is also very popular in live streaming. Before 5 a.m. in the United States, many sellers had already started selling the product, and one of the live streaming rooms was selling it for $25.
In addition to TikTok sellers, Amazon sellers are also "not willing to lag behind". The number of related T-shirts on Amazon continues to increase, and sales are also rising rapidly. One of the listings on July 13 was priced at $18.99 and has become the first in the "in Men's Novelty T-Shirts" and "in Women's Novelty T-Shirts" sub-lists. There are also reports that not only T-shirts, but also other peripherals such as cups and flags are being produced at a rapid pace. Although "traffic" is attractive, sellers also need to see the dangers it contains.
It is reported that the popularity of such products that become popular due to news events usually lasts for about 6 months, but it requires merchants to have extremely high pallet production chains and team decision-making efficiency in the United States. Merchants without corresponding resources and mature strategies are still advised to enter the market with caution.
In addition, infringement issues also need to be noted. Foreign countries have always attached great importance to the protection of copyright (on-site image copyright) and portrait rights (Trump's portrait). Major e-commerce platforms are also increasingly becoming compliant. For long-term development, some sellers said that entering this type of short-term hot-selling products with infringement risks also needs to be carefully considered. In addition, many sellers have already entered the market, so the competition has become very fierce. However, some people also said that using "creativity" can appropriately avoid the risk of infringement, such as designing some suggestive patterns on it.
It is worth mentioning that Trump's approval rating has risen rapidly since this time. If Trump wins the election, according to the current information, he may impose tariffs of more than 60% on Chinese goods. At the same time, there are also reports from the US media that Trump's team is exploring strategies to devalue the US dollar.
The increase in tariffs and the depreciation of the US dollar will not only further increase the export costs of cross-border sellers, but also further reduce their profit margins. In this regard, some industry insiders suggest that sellers with conditions can make multi-regional layouts to share the risks that may be brought by the US market. Amazon Hot sale Trump |
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