What is Amazon's official store opening class? Amazon's official store opening class Review, Features

In 2012, Amazon’s official global store lecture business entered China, aiming to leverage Amazon’s global resources to help Chinese sellers seize new opportunities in cross-border e-commerce, develop export business, expand global markets, and build international brands.

Site Introduction

1. Overview of North America Station

• One-click opening of three major sites

Start selling in the United States, Canada, and Mexico with a North America Unified Account.

• Massive Prime membership

North America is a major consumer area, covering a population of nearly 500 million, with a high proportion of Prime members.

• E-commerce market has huge potential

It ranks first among e-commerce websites in the United States, Canada and Mexico.

• Innovative services and tools

Provide full business process solutions to improve the operational efficiency of Chinese sellers.

2. Overview of European Station

• 340 million online shoppers

Covering 340 million online shopping users in the UK and many EU countries, we can help you quickly expand into the mature European market.

• 1 account covers 8 major sites

One sales account for 8 markets: UK, France, Germany, Italy, Spain, Netherlands, Sweden, and Poland.

• Complete logistics services

Diversified Amazon logistics solutions help you easily expand business opportunities in multiple European countries.

• Get diversified income

Take advantage of Europe’s rich holidays and diverse promotional tools to tap into more business opportunities.

3. Overview of the Japanese site

• Massive customers

Amazon Prime customers number in the millions.

• Advantageous sites

Amazon ranks first in both page views and sales among Japanese e-commerce websites.

• Geographical advantages

All orders using Amazon Logistics FBA can be delivered on the same day or the next day.

• Lots of activities

Japan has many unique cultural festivals, which bring more opportunities for on-site promotions.

4. Overview of Australia Station

• China ranks first in terms of commodity imports

China is Australia's largest export market and largest source of imports.

• The cross-border consumption rate ranks first in the world

More than 80% of Australian consumers have purchased items from cross-border e-commerce.

• E-commerce continues to grow

E-commerce in Australia continues to maintain double-digit growth.

• Site scale continues to grow

The market is not yet saturated, traffic is growing rapidly, and there is huge potential for development.

5. Overview of the Indian Station

• Rapidly growing economies

India is one of the fastest growing economies in the world in terms of GDP.

• Demographic dividend and large traffic volume

As the leading local shopping website, it enjoys huge demographic dividend and traffic advantages.

• Rich categories on the site

The product category coverage is wide, with hundreds of categories of products on sale.

• Complete drainage tools

The Indian site supports a variety of marketing tools to help sellers increase sales.

6. Overview of Middle East Station

• The country is wealthy and has strong purchasing power

The Middle East has high per capita disposable income and huge consumption potential.

• Good internet infrastructure

The Internet penetration rate in many regions of the Middle East is over 90%.

• The leading e-commerce website in the Middle East

Amazon Middle East, formerly known as SOUQ, is the largest e-commerce website in the Middle East market.

• Local special holidays

There are many local festivals, which create multiple traffic peaks within a year.

7. Overview of Singapore Station

• One of the richest countries
• E-commerce is booming
• Consumption depends on Chinese goods
• No tariffs on exports to Singapore

Resources and Services

1. Logistics and warehousing services

• Fulfillment by Amazon (FBA)

Sellers only need to deliver the goods to Amazon's operations center. Amazon will be responsible for pickup, packaging and delivery, and provide customer service such as buyer consultation, returns and exchanges for these goods, saving sellers a lot of manpower, material and financial resources.

• Amazon cross-border logistics service

It helps sellers send goods to Amazon's fulfillment centers around the world. Through it, sellers can make reservations, track shipments, and pay for shipments.

• Amazon Buy Shipping Service

Sellers can purchase shipping labels directly from third-party logistics providers through the Seller Platform, the "Buy Shipping" service API, or connected ERP service providers, and ship directly from China to overseas consumers.

2. Marketing and promotion tools

• Build your brand through advertising

Amazon's advertising products help you increase customer traffic, conversion rates, and brand loyalty, and help grow your brand on and off the site.

• Peak Season Promotion

Understand peak season promotions, such as Prime Day and Black Friday, etc., rationally arrange inventory and set promotional offers, seize business opportunities, and quickly increase sales.

• Get customer reviews

Product reviews are beneficial to both customers and sellers. Make sure you understand the right ways and mistakes to get more product reviews and avoid policy violations.

3. Brand growth plan

• Brand Registry

Complete Amazon brand registration and take the first step to increase cross-border sales.

• Brand promotion

Make good use of brand-exclusive traffic and conversion tools to reach people's hearts and boost brand sales.

• Brand Analysis

Gain insights into brand consumer data, target precise groups, and conduct precise marketing.

• Brand protection

It provides solid support for marketing promotion and safeguards the brand’s consumer experience and sales.

4. Amazon Business

Global corporate customers are already using Amazon for online commercial procurement. Amazon Business can help you expand your massive sales opportunities to corporate buyers. A variety of online transaction tools and features can help you easily and efficiently sell products to global end-user companies and institutional customers, including Fortune 500 companies, large hospital systems, governments, and universities, such as Uber, University of Washington, Seattle Children's Hospital, Siemens, Japan Airlines, Yamato Transport Co., Ltd., etc.

5. Financial solutions

Help sellers use domestic local bank accounts to receive global payments in RMB, and directly manage all site collections within the seller platform, eliminating the trouble of maintaining foreign bank accounts or third-party accounts.

6. Seller University

• Getting Started Course
• Paid premium courses
• Live interactive courses

7. Business expansion plan

• Amazon Private Label

Currently, two major models are open: the "Amazon Accelerator Program" and the "Amazon Authorized Brand Program", covering the US/Europe/Japan sites.

• Category expansion Learn more

Product selection is king when going overseas to make money, here is a list of the hot-selling categories overseas in 2020

• Amazon Global Selling 101 · Times Youth Program

A program tailored for Chinese universities and colleges, focusing on training young talents and future leaders for the export cross-border e-commerce industry

• Amazon Global Selling Service+

It covers paid seller services such as exclusive account managers, small group training, listing optimization, etc., aiming to meet the needs of sellers at different stages of business development.

• Third-party service provider network

Displays the network information of SPN service providers and related third-party service providers that provide corresponding supporting services for Amazon global store sellers.

Advantages

1. Official latest content

Share the latest Amazon information and system functions in real time to seize the opportunity first.

2. Small class and meticulous teaching

There are no more than 30 students in each class, and the lecturers provide comprehensive care to ensure the quality of classroom learning.

3. Case practice exercises

We provide data simulation cases on site to take you through on-site practical exercises and fully absorb the course.

4. On-site Q&A by lecturers

Officially certified instructors with rich experience will provide on-site Q&A and guidance to solve your operational problems.

5. Official training certificate

After class, if you pass the exam, you will get an official certificate to enhance your competitiveness in the workplace.

6. Quick store opening channel

The instructor assists in connecting with the account manager and opening a green channel.