20 million people, 2.4 trillion won... Coupang's latest data for January revealed

South Korean e-commerce giant Coupang is currently listed on the New York Stock Exchange, with a valuation that may be as high as tens of billions of dollars.

After Coupang announced its application for listing, industry tracking agency WiseApp recently released a set of data about Coupang .

The data showed that South Korean consumers spent about 2.4 trillion won last month on fast-growing e-commerce giant Coupang and its food delivery app Coupang Eats.

The latest data shows that about 20 million people spent money on the two apps in January , with an average monthly spending of 144,000 won ( 842 yuan ) .

In terms of e-commerce , Coupang has the highest per capita purchase volume and the highest repurchase rate , surpassing e-commerce platforms such as 11th Street , Auction and Gmarket .

When breaking down the consumer population by age , people under 30 years old account for the highest proportion, accounting for 29.1% . This is followed by people in their 50s, 40s and 20s, accounting for 28%, 23.8% and 19.1% respectively.

WiseApp said the data was based on public data such as credit and debit card transactions and bank transfers by Koreans aged 20 and above . The data is only an estimate and may have some errors.

However, as a second-generation e-commerce group in South Korea , Coupang has indeed developed rapidly! Since its establishment in 2010, Coupang has become a dominant force in South Korean business .

During the epidemic last year, Coupang seized the opportunity and became the top e-commerce company in South Korea last year. Its annual revenue almost doubled from US$6.3 billion in 2019 to US$12 billion last year.

It has 50,000 employees, double the number from a year ago, and controls a quarter of South Korea's e- commerce market , up from 18 % in 2019, according to research firm Digieco.

However, as a relatively "young" company, Coupang has not made a profit since its inception and lost nearly $1 billion last year, but this has not affected investors' love for Coupang. Coupang's IPO roadshow has not yet begun, but according to SK Securities' estimates, the valuation scale is approximately between 30 trillion and 60 trillion won.

As for Coupang today , although it has become a well-established company, it still cannot let its guard down in the Korean market, which is full of powerful players. I believe Coupang itself is well aware of this!

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Korean e-commerce