94% of back-to-school shoppers are willing to receive promotional information from merchants

Promotion and traffic generation are essential for e-commerce sellers in their business. Only when traffic is high can the store's sales be increased. E-commerce sellers have exhausted all kinds of marketing strategies. According to a study by Plivo, sending promotional information to consumers via email may also be a good choice in marketing.

Recently, cloud communication platform Plivo conducted a survey of more than 2,000 American consumers and found that consumers are open to receiving information from merchants. Among them, 87% of respondents said they are willing to receive information from retailers, and this proportion is as high as 94% among respondents who plan to go back to school shopping.

In terms of the channels for receiving these messages, email has become the most popular notification method . 70% of back-to-school shoppers said they prefer to receive email notifications, 53% of consumers prefer to receive SMS notifications, and 32% of consumers prefer direct mail advertising. Direct messaging notifications in apps seem to be less popular, with only 27% of back-to-school shoppers willing to accept in-app messaging. In addition, out of social phobia or not wanting to be disturbed, only 26% of consumers are willing to answer the phone.

Consumers of different age groups have different preferences for the channels through which they receive this information . Back-to-school shoppers aged 65 and over also like to receive email notifications, but they prefer direct mail advertising, which is about 65%. Text messages and phone calls are the least popular methods for back-to-school shoppers of this age group. In contrast, young respondents aged 18 to 34 like email and text messages the most and dislike direct mail advertising the least.

The survey also found that back-to-school shoppers are open to SMS notifications of different contents. The most popular notification contents among consumers include logistics information (58%), coupons (57%), promotions (51%), notifications of product arrival (42%), pickup information (37%), new product notifications (34%), etc.

For the most part, respondents’ likelihood of opting in to receive notifications from businesses increases as their income and education levels increase . Among respondents with annual incomes of more than $100,000, 95% said they would like to receive notifications from businesses, while that number drops to 88% among consumers with annual incomes of less than $50,000. Meanwhile, 85% of respondents with a high school degree or less would like to receive notifications from businesses, while that number rises to 94% among those with a college degree or higher.

According to Plivo analysis, back-to-school shoppers are most interested in deals and updates on their existing orders . Plivo said that consumers have specific shopping needs during the back-to-school shopping season every year, and they are also looking for merchant information that can help them find what they need, at a reasonable price, and delivered on time.

According to NRF's back-to-school spending data, retailers have a solid return on investment in delivering promotional information. As students prepare to return to class, consumers will spend record amounts during the back-to-school season. For merchants, this is also an excellent opportunity to make orders. Sellers in related markets can learn more about relevant information and consider sending promotional notifications to consumers in their back-to-school promotions.

E-commerce

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Marketing methods