Black Friday is coming, TikTok offers advice to sellers!

Black Friday is one of the most anticipated annual retail events for tens of millions of people around the world, and it is also a great opportunity for businesses to increase sales. Recently, according to foreign media reports, in order to help marketers and brands get through the upcoming Black Friday , TikTok will organize a series of webinars .

The Black Friday webinar is hosted by TikTok experts to help brands and businesses use creative short videos to tap into target audiences and increase their social commerce sales. The webinar will also provide advertising solutions for brands and marketers. These guides will enable sellers to understand how to create authentic and interesting advertising content.

The topics covered in this series of seminars include: TikTok's redefined business model, how to increase shopping fun, three suggestions for optimizing advertising plans, a series of frequently asked questions on Black Friday, and popular science on community commerce.

It is understood that TikTok will hold a webinar every week until the end of October this year . Users in need can go to TikTok 's upcoming exclusive page to watch.

In the first half of this year, TikTok surpassed Facebook for the first time to become the world's most downloaded application, with more than 3 billion installations worldwide on the App Store and Google Play.

A poll found that 57% of millennials and 38% of Gen Z consumers have purchased products promoted through TikTok. The hashtag #TikTokMadeMeBuyIt has more than 4.7 billion views.

Like all social media platforms, TikTok is also striving to become a leading brand marketing tool to truly drive sales and attract more e-commerce players.

Since the end of 2020, TikTok has accelerated the expansion of its e-commerce business and has established in-depth cooperation with Shopify, Walmart and others. In mid-April this year, TikTok opened TikTok Shop in Indonesia. Then in mid-June, the UK shop was also opened to the world.

The rapid development of TikTok has attracted more and more sellers to join the market. However, as more and more people join, the "traffic cake" that each person gets will become smaller and smaller. Past experience tells us that only by cultivating carefully and finding breakthroughs can we go far on TikTok.

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Black Friday Marketing