The epidemic has brought not only the popularity of the "stay-at-home economy" but also the explosion of the "pet market". According to a forecast report, the pet care e-commerce market will gain market growth between 2020 and 2025 , and is expected to reach US$46.6 billion by 2025 .
During the quarantine period implemented around the world , pet adoption has been a clear trend . In Europe, nearly 85 million households have at least one pet. In 2020, 41 % of British people became new pet owners , and according to the German Kennel Club ( VDH), about 20% more dogs were purchased in 2020 than in previous years. NHK TV in Asia said that the number of pets in Japan has exceeded the number of children under 15 years old in the country ...
The disposable income of pet owners in these regions is high, so the pet care market forecast will see great progress in terms of income. A survey said that 95% of pet owners consider their pet (dog or cat) as part of the family , and the humanization of pets in these regions tends to be higher .
The demand for pet supplies has surged, and pet care products, pet services, and pet food are the three largest segments in the pet market . E-commerce platforms and pet stores are also two major distribution channel segments with promising pet care market prospects.
Since the outbreak, pet-owning families have been seeing an increasing demand for e-commerce platforms such as Walmart, Pets in Home, and Chewy. Chewy has become the number one vertical e-commerce platform in the pet industry in the United States , mainly adopting a subscription sales model . Compared to Amazon, which sells all categories of products, Chewy is able to provide extremely professional services in the pet category.
British pet retailer Pets at Home achieved total revenue of £302 million in 2020, an increase of 18% over the previous year, with online sales increasing by 70.7 %.
In the pet products space, e-commerce is likely to surpass brick-and-mortar stores as a distribution channel . Packaged Facts predicts that by 2025, the entire retail pet products space will reach $94.6 billion in sales, with e-commerce accounting for 53% of total market sales by that time.
According to the 2020 Pinterest 100 Trends report , pet owners' demands for pet products are becoming increasingly refined , and the categories of pet products are also becoming increasingly refined . The pet industry needs refined , professional online sellers with professional barriers and brand power .
Pet e-commerce Pet Care |
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