Amazon sellers were sued for 12 million yuan because of a picture

According to PickFu data, when consumers are shopping, 53% of them will look at the price first, followed by the photo (47%) and the product title (11%), and finally the description (5%). This shows that pictures are the most important thing for consumers besides price. If the product is used well, it will greatly help improve the conversion rate. However, if it is not used well, it is very easy to lay mines.

Amazon seller sued for 12 million yuan for a picture

According to an eMarketer report , 60% of US digital shoppers insist on viewing at least three to four pictures before buying, and another 13% require five or more pictures. Therefore, sellers use as many pictures as possible to display the product when editing the listing. This will increase the conversion rate, but the risk will also increase.

When it comes to overseas markets, intellectual property is the biggest barrier. Many sellers have fallen into the trap of intellectual property. Among them, image copyright infringement is one of the types of infringements that sellers often encounter.

Many sellers believe that only stealing other people's pictures is considered image infringement. In fact, this is not the case. As long as other people's trademarks, watermarks or other copyrighted pictures appear on the pictures , it constitutes infringement. If sellers don't pay attention to such details, they will easily face huge compensation.

Earlier, such an incident happened in the cross-border circle:

A novice Amazon seller who had just entered the cross-border e-commerce industry mistakenly uploaded a picture with the Chanel trademark to his store and sold Chanel imitations, which got him targeted. Chanel then took more than 30 Amazon sellers, including the novice seller, to court and demanded 12 million yuan in compensation from each seller.

After difficult negotiations, the compensation for each seller was reduced to 600,000 yuan. In this case, Chanel received a total of 18 million yuan in compensation, and the novice seller, although he only sold goods worth 48 US dollars (about 350 yuan), also had to pay 600,000 yuan in compensation.

In addition to paying a huge amount of compensation, complaints about copyright infringement have a negative impact on sales and conversion rates. An Amazon seller said that as soon as his product started to gain popularity, he was complained about copyright infringement on the main image, which led to the product being taken off the shelves for two days. Although it was put back on the shelves, the link was also downgraded, and sales and conversion rates dropped rapidly. It took several months to recover.

There are many similar cases. Sometimes, even if the seller did not do it on purpose, the infringement did happen. Once the complaint is made, the product will be removed from the shelves. In fact, any picture found on the Internet has the risk of infringement. To avoid this problem, it is best for sellers to take pictures themselves.

However, using original pictures will incur very high financial and time costs for sellers with many products.

AI tools are available, reducing sellers’ cost of making pictures by 1 million

On a social media platform, Yien saw a quote like this: a single photo with a white background costs about 100 yuan for retouching; a set of 7 main and secondary photos costs between 700 yuan and 1,500 yuan. This price is not the most expensive.

Moreover, the current involution does not only exist in the price field, sellers are also fighting over pictures. In order to improve the "selling appearance" of products and increase conversion rates, sellers are more and more attentive to pictures, not only to fine-tune them, but also to arrange scenes and renderings. In this way, the selling appearance is better, but the price is also higher. Sellers with many products are under tremendous pressure.

However, some sellers have solved this problem by using AI tools.

Before using the tool, in order to ensure the efficiency of product shooting and retouching, Shenzhen distribution seller A specially formed a 10-person team consisting of a photographer and an artist. The photographer was responsible for concentrating on shooting the product, while the artist was responsible for product cutouts and product synthesis into the background. With this efficient division of labor and cooperation process, the seller can shoot 100+ SKUs in one day.

However, as the business continued to expand, the shooting speed of the original 10-person team could not keep up with the speed of new product selection, so the seller boldly tried the AI ​​content production workflow and chose a combined AI tool of AI software + smart light box: Kashen automatic shooting system.

Unexpectedly, the effect was surprisingly good. With the help of the Kashen automatic shooting system, the efficiency has increased several times. One artist can complete the shooting and photo editing by himself, and can produce more than 500 pictures a day , while the photographers in the team can focus on the product shooting of fine products. Moreover, not only has the efficiency of product shooting been greatly improved, but the cost has also been reduced by 500,000 yuan a year.

Another big seller in Shanghai has also tasted the sweetness of the Kashen automatic shooting system.

Big seller B adds 200+ SKUs every day. With the addition of 400,000+ existing SKUs, the cost of taking product photos is extremely high. After adopting the Kashen automatic shooting system, it not only improves the shooting efficiency and quality, but also saves 1 million yuan in costs each year .

Now, although there are fewer photographers, its artists can complete the shooting of 500+ SKUs every day. It is reported that after proficient use, an artist can complete the shooting of 100-200 SKUs in a day.

They only need to connect Kashen to the computer via a data cable, and then put the product into the device, and they can complete the shooting of a standard white background image in 10 seconds. If they want to optimize and improve the scene later, there are also thousands of built-in omni-channel commercial authorized scene templates that can be synthesized with one click. At the same time, the system's one-click size cropping function can also crop the finished product pictures in batches at one time, greatly improving the efficiency of multi-channel distribution.

The seller’s magic weapon: Kashen

Nowadays, competition in the cross-border e-commerce industry is becoming increasingly fierce. For sellers, both the speed of launching new products and cost control are major challenges. Obviously, AI tools can greatly help them. For example, the Kashen automatic shooting system can not only improve product shooting efficiency and image quality, but also reduce cost investment.

Having said so much, many people are already very curious, what is the Kashen automatic shooting system?

It is reported that this is an e-commerce automatic shooting system that integrates software and hardware. Using Kashen sellers can realize one-click shooting of white background pictures, scene pictures, and surrounding pictures.

Its template shooting function allows even a novice with zero photography skills to shoot standard e-commerce white-background photos in 5 seconds, and product scene photos for any indoor or outdoor scene in 9 seconds. To ensure the quality of AI product photos while improving production efficiency, Kashen's self-developed pipeline system scripts the AI ​​workflow of scene photos of different categories, achieving one-click automated scene generation-product shooting-scene fusion.

Overall, the system has three core advantages:

1. AI shooting technology: Take white-background photos of products in seconds. One person can shoot 200-300 SKUs per day, reducing costs and increasing efficiency.

2. AI scene graph technology. It can realize one-click automatic scene generation, product shooting, and scene fusion, and extend N scene graphs in 1 minute.

3. Scene graph synthesis technology: The exclusive scene graph AI shooting function can shoot and synthesize product scene graphs in 9 seconds with one click.

It is said that what is sold in e-commerce is a picture. Using the right tools will make cross-border business much easier for sellers.

If the seller wants to know more about the Kashen automatic shooting system, please add WeChat: Ronnie_YQ

Gao Ding Ka Shen

Amazon Image Infringement