What is Pinrose? Pinrose Review, Features

What is Pinrose? Pinrose Review, Features

Pinrose , a luxury fragrance brand that aims to make high-quality fragrance an everyday experience for modern millennials, uses synesthesia to personalize the buying experience for each customer.

About Pinrose

  • Pinrose uses a computer algorithm to help users find perfumes, and recommends three most suitable perfumes to customers based on their answers to a questionnaire;
  • Shumate designed a user questionnaire based on the knowledge of "aroma psychology" learned in undergraduate studies and adjusted the algorithm model, achieving a recommendation accuracy rate of 75%;
  • In the future, Shumate also plans to mine the pictures and content posted by users on social media such as Instagram and Facebook to more accurately infer the perfume that is suitable for customers;
  • Traditional perfume brands usually promote the idea that women should always use their own signature exclusive perfume, but Pinrose plans to launch a rich variety of customized perfumes, giving women the freedom to change perfumes at will according to changes in mood and environment, so that different perfumes are closely linked to specific memories.

Advantages of Pinrose

1. Clean Beauty

All Pinrose products are free of parabens and phthalates.

2. Sustainable packaging

Pinrose uses FSC certified materials for environmentally friendly packaging.

3. Vegan and cruelty-free

Pinrose never tests on animals or uses animal ingredients.

Pinrose's Mission

Providing fun, quirky and premium fragrances wrapped in an original and playful experience that is uniquely yours.


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